Director, Marketing Operations

GEICO; Bethesda (MD); Hybrid; USD 147,000 - 230,000; Full time

Job summary

GEICO, a leading U.S. auto insurer, seeks a Director of Marketing Operations to architect the marketing operating system that turns strategy into measurable results at scale.

You will lead and codify the processes, governance, and tooling that enable fast, high-quality delivery across marketing programs. In this hybrid role, you will partner with Finance, Legal, Compliance, and Risk, shaping scalable processes, automation, and change management to support rapid growth.

Qualifications

• 10+ years in marketing operations, transformation, or platform strategy roles.
• Proven ability to design and govern marketing processes at scale.
• Strong communication and influence without direct authority.
• Experience partnering with Finance, Legal, Compliance, and Risk.

Responsibilities

• Architect GEICO's marketing operating system and ensure it translates strategy into measurable delivery.
• Embed operating rigor across workflows, controls, and reporting.
• Lead staffing models and cross-functional collaboration to optimize talent across workstreams.
• Drive automation and AI-enabled improvements to reduce manual effort and errors.
• Establish governance, policy, and risk controls to support scalable marketing investments.

Skills

Marketing operations

Transformation

Platform strategy

Cross-functional leadership

Data-driven decision making

Tools

MarTech stack

Automation

Job description

Why Join GEICO?

At GEICO, we offer a rewarding career where your ambitions are met with endless possibilities.

Why Join GEICO?

At GEICO, we offer a rewarding career where your ambitions are met with endless possibilities. Every day we honor our iconic brand by offering quality coverage to millions of customers and being there when they need us most. We thrive on relentless innovation to exceed our customers' expectations while making a real impact on local communities nationwide. Founded in 1936, GEICO is a member of the Berkshire Hathaway family of companies and one of the largest auto insurers in the United States. When you join our company, we want you to feel valued, supported, and proud to work here. That's why we offer the GEICO Pledge: Great Company, Great Culture, Great Rewards, and Great Careers.

Location

This is a hybrid role, with an onsite presence of 3 days per week at our NYC or Bethesda office.

Reports To

Head of Marketing Transformation & Operations

Role Purpose

The Director of Marketing Operations is responsible for architecting GEICO's marketing operating system - the connective tissue that turns marketing strategy into measurable results at scale. This leader leads and implements the operational backbone that enables speed, quality, and impact across all marketing functions.

Operating at the intersection of strategy and execution, this role is deeply involved in making the day-to-day system work at GEICO. The position owns the operational foundation that ensures marketing programs and teams run smoothly: contract management, governance controls, workflow discipline, stakeholder alignment, and the systems that turn strategy into consistent delivery.

This leader ensures operating models are clear and consistently applied, while managing organizational change with minimal disruption during onboarding, transitions, and transformation initiatives. The role drives broader operations community excellence through scalable best practices, automation, AI integration, and streamlined processes that manage increasing complexity more effectively.

What You'll Own

Operational Excellence & Delivery

• Embed operational rigor across all workflows, controls, and reporting
• Be the go-to escalation point for complex delivery or governance issues with swift resolution and minimal disruption
• Design staffing models that map marketing talent efficiently across all workstreams
• Connect the dots between strategy, funding, execution, and performance through clear processes and workflows
• Eliminate funding friction - streamline how marketing work gets approved and activated

Cross-Functional Partnership & Influence

• Build trusted relationships across the GEICO teams - essential for creating a system that actually works organization-wide
• Create buy-in and consensus with teams outside your direct control
• Design transparent communication so all teams stay clear on marketing ops progress with the right level of detail for each audience

Risk, Governance & Financial Stewardship

• Primary marketing partner to Finance, Legal, Compliance, and Risk teams
• Balance innovation with control- enable speed while maintaining operational integrity
• Establish governance frameworks that ensure regulatory adherence, audit readiness, and risk mitigation
• Drive automation to reduce manual effort, errors, and duplication
• Ensure marketing investments scale without introducing operational, regulatory, or reputational risk

Partner & Scope Leadership

• Lead partner strategy (alongside legal and supplier management) across supplier selection, negotiations, renewals, and compliance
• Design scope processes within marketing that start with clear briefs and deliver trackable, measurable outcomes
• Ensure compliance while supporting strategic sourcing and competitive RFPs
• Single threaded leader for agency and supply management

Performance & Operational Excellence

• Evolve supplier performance through KPIs, scorecards, and regular business reviews
• Drive continuous improvement through process enhancements and cost-saving initiatives
• Resolve performance issues quickly with structured corrective action plans

What Success Looks Like

• A clearly defined and understood marketing operating system that teams can easily navigate and use
• Increased operational clarity—teams understand how work gets done, where decisions happen, and how tools connect
• Measurable improvements in efficiency (speed, reduced friction) and effectiveness (quality, impact of output)
• Strong adoption of the MOS across teams and agency partners
• Marketing leaders can clearly articulate how the system enables better business outcomes
• The MOS acts as a multiplier on marketing engagement, performance, and scalability

Who You Are

Core Traits

• A system level thinker with strong creative intuition
• Comfortable operating in ambiguity and shaping what doesn't yet exist
• Fluent in both business strategy and technical possibility

Experience & Skills

• 10+ years in marketing operations, transformation, creative technology, consulting, or platform strategy roles
• Proven experience designing complex systems across tools and partners
• Proven ability to design, embed and govern operational processes at scale, including tool adoption and change management programs
• Strong understanding of modern MarTech, creative tools, automation, and AI enabled platforms
• Ability to influence without direct ownership
• Clear communicator who can translate between executives, technologists, creatives, and vendors
• Comfortable making decisions in ambiguous, multi-stakeholder environments with competing priorities
• Calm executive presence; able to operate confidently at senior client and leadership levels

Annual Salary

$146,575.00 - $229,600.00

The above annual salary range is a general guideline. Multiple factors are taken into consideration to arrive at the final hourly rate/ annual salary to be offered to the selected candidate. Factors include, but are not limited to, the scope and responsibilities of the role, the selected candidate's work experience, education and training, the work location as well as market and business considerations.

At this time, GEICO will not sponsor a new applicant for employment authorization for this position.

The GEICO Pledge

Great Company: Protecting customers through life’s twists and turns with innovation and integrity.

Great Careers: Personalized development programs, mentorship, and certification assistance.

Great Culture: Inclusive and collaborative culture rooted in shared success.

Great Rewards: Competitive pay, benefits, and flexibility to support your well-being and future.

The equal employment opportunity policy of the GEICO Companies provides for a fair and equal employment opportunity for all associates and job applicants regardless of race, color, religious creed, national origin, ancestry, age, gender, pregnancy, sexual orientation, gender identity, marital status, familial status, disability or genetic information, in compliance with applicable federal, state and local law. GEICO hires and promotes individuals solely on the basis of their qualifications for the job to be filled.

GEICO reasonably accommodates qualified individuals with disabilities to enable them to receive equal employment opportunity and/or perform the essential functions of the job, unless the accommodation would impose an undue hardship to the Company. This applies to all applicants and associates. GEICO also provides a work environment in which each associate is able to be productive and work to the best of their ability. We do not condone or tolerate an atmosphere of intimidation or harassment. We expect and require the cooperation of all associates in maintaining an atmosphere free from discrimination and harassment with mutual respect by and for all associates and applicants.