Marketing Operations Specialist: CMP & DAM Expert

SouthState Bank Corporation; Alabama; Hybrid; USD 68,000 - 109,000; Full time

Job summary

SouthState Bank Corporation seeks a Marketing Operations Specialist to own CMP and DAM platforms, optimize workflows, and govern content processes across MarCom, Compliance, IT, and external partners. You will configure intake, planning, review, and approval processes while maintaining asset quality and adoption.

The role collaborates across teams to improve visibility, efficiency, and consistency in the marketing content lifecycle and to evolve the DAM into a bank-facing enablement tool.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, Information Systems, Information Science, or a related field; equivalent professional experience may be considered.
• 3+ years of experience in marketing operations, content operations, digital asset management, project management, or a similar role within a marketing technology environment.
• Hands-on experience administering or configuring at least one Content Marketing Platform, digital asset management, work management, or content operations platform. Experience with Optimizely CMP or DAM is strongly preferred.
• Demonstrated experience configuring marketing workflows, request forms, project templates, permissions, approval paths, notifications, calendars, and operational reporting.
• Demonstrated experience developing and maintaining taxonomy, metadata, naming conventions, folder structures, asset lifecycle controls, versioning, usage rights, expiration, and archival practices.
• Ability to analyze operational data, identify bottlenecks and trends, and communicate practical recommendations to technical and non-technical audiences.
• Experience working within structured creative, compliance, or approval processes, with experience in a regulated or highly brand-governed environment preferred.

Responsibilities

• Administer the Optimizely Content Marketing Platform, including forms, templates, workflows, statuses, approval paths, permissions, notifications, calendars, and reporting views.
• Administer the Optimizely Digital Asset Management environment, including asset intake, metadata, taxonomy, permissions, versioning, approval status, expiration dates, usage rights, archival, and distribution.
• Analyze marketing workflows, identify bottlenecks and recurring issues, document requirements, and recommend process improvements.
• Apply and maintain standards for taxonomy, metadata, naming conventions, folder structures, project data, asset status, documentation, and platform usage.
• Develop user documentation, provide onboarding and training, respond to platform questions, triage issues, and support adoption of CMP and DAM processes.
• Monitor adoption and operational performance, present findings, and support CMP/DAM roadmap and improvements.
• Own tasks and challenges in operation of the position; accommodate individuals with disabilities where reasonable.

Skills

Marketing operations

Content operations

Digital asset management

Project management

Workflow design

Data quality

Stakeholder communication

Education

Bachelor's degree

Tools

Optimizely CMP

DAM

Adobe Workfront

Adobe Experience Manager Assets

Bynder

Aprimo

Acquia DAM

Sitecore Content Hub

Monday.com

Asana

Job description

SouthState Bank Corporation seeks a Marketing Operations Specialist to own CMP and DAM platforms, optimize workflows, and govern content processes across MarCom, Compliance, IT, and external partners. You will configure intake, planning, review, and approval processes while maintaining asset quality and adoption.

The role collaborates across teams to improve visibility, efficiency, and consistency in the marketing content lifecycle and to evolve the DAM into a bank-facing enablement tool.