Marketing Operations Manager

Valley National Bank; Morristown (NJ, VA); On-site; USD 98,000 - 172,000; Full time

Job summary

Valley National Bank, a premier regional lender, seeks a Vice President of Marketing Operations in Morristown, NJ to lead enterprise marketing initiatives with an emphasis on governance, optimization, and measurable impact.

The role oversees marketing tech, dashboards, and cross-functional collaboration to deliver campaigns efficiently while maintaining regulatory and brand compliance.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or related field; 7+ years in marketing strategy and operations.
• Strong understanding of marketing tech stacks and dashboards.
• Excellent written and verbal communication with ability to engage audiences.
• Proven ability to drive execution and cross-functional collaboration.
• Experience with budgets, resource planning, or campaign tracking systems.

Responsibilities

• Manage the marketing planning cycle, including calendar coordination, campaign intake, and cross-functional workflows.
• Oversee marketing technology platforms (e.g., CRM, email, automation tools) and ensure integration with broader enterprise systems.
• Develop dashboards and reports to track campaign performance, ROI, and lead flow through the funnel.
• Drive process improvements to increase marketing efficiency and alignment across Product, Digital, and Segment teams.
• Partner with various departments to ensure seamless execution of marketing initiatives including budget tracking and reporting.
• Demonstrated track record of delivering positive results on high-impact projects.
• Ensure compliance with regulatory, brand, and data privacy standards in campaign execution.

Skills

Analytical mindset

Excellent communication

Thought leader

Strategic thinking

Project management

Budgeting & planning

Education

Bachelor's degree in Marketing or related field

Master's degree in Marketing or MBA (preferred)

Tools

Salesforce

HubSpot

Marketo

Job description

At Valley Bank, we believe in people's growth potential. We invest in it. We protect it. We focus it. For nearly 100 years, we've been the Bank that clients from every industry turn to for our expertise, strategies, and advice--building the kind of trust that can fuel every goal. We are the leading relationship bank built for growth--with over $60 billion in assets, 3,800 experts, and more than 200 consumer branches and commercial banking offices in communities across the US.
At Valley, we're all driven by an ambition that goes deeper than just having a job. That's why when you work for us, we make it our goal to help you focus on what drives you--working to turn your passions and strengths into assets you can use to propel your ambitions and build the professional legacy you want. Because when we say we're a relationship bank built for growth, that's not just reserved for our clients--that includes all our associates as well.

Valley Bank is seeking a strategic and results-driven Vice President, Marketing Operations to lead the execution, governance, optimization, and measurement of enterprise marketing initiatives. This role serves as the operational backbone of the Marketing organization, ensuring campaigns are delivered efficiently, compliantly, and with measurable business impact.

Expected Work Hours

40

Job Description

Responsibilities include but are not limited to:

• Manage the marketing planning cycle, including calendar coordination, campaign intake, and cross-functional workflows.
• Oversee marketing technology platforms (e.g., CRM, email, automation tools) and ensure integration with broader enterprise systems.
• Develop dashboards and reports to track campaign performance, ROI, and lead flow through the funnel.
• Drive process improvements to increase marketing efficiency and alignment across Product, Digital, and Segment teams.
• Partner with with various departments to ensure seamless execution of marketing initiatives including marketing budget tracking and reporting.
• Demonstrated track record of delivering positive results on high-impact projects.
• Ensure compliance with regulatory, brand, and data privacy standards in campaign execution.

Requirements

Required Skills:

• Strong understanding of marketing technology tools (e.g., Salesforce, HubSpot, Marketo).
• Analytical mindset with ability to create and interpret dashboards, KPIs, and ROI metrics.
• Excellent communication skills both verbal and written with proven ability to reach an audience through effective and clear presentations.
• Thought leader with ability to drive execution, foster innovation, focus on the customer and collaborate with others to solve problems creatively.
• Strong strategic thinking skills with a focus on developing processes and identifying best practices and efficiencies.
• Strong project management skills with proven ability to organize, prioritize and delegate assignments.
• Experience working with budgets, resource planning, or campaign tracking systems.

Required Experience:

• Bachelor's degree in Marketing, Business Administration, or a related field and 7+ years of experience in marketing strategy and operations management.

Preferred Experience:

• Master's degree in Marketing or Business Administration.
• Certified Brand Manager or Certified Project Manager.

Full-time/Part-time

Full-time

FLSA

Exempt

Location(s)

Morristown , New Jersey , United States

Total Rewards Summary

We provide a comprehensive and competitive total rewards package including base salary determined by factors such as the role, relevant experience, skill set, and geographical location. Eligible positions may also be eligible to receive commission-based compensation and/or discretionary incentive compensation, which may be awarded as cash or forfeitable equity, recognizing individual performance and contributions.

In addition to financial compensation, we offer a robust suite of benefits tailored to meet diverse employee needs based on eligibility criteria. These include comprehensive health care and insurance plans, retirement savings options, tuition and adoption reimbursement programs, paid time off, mental health support, and other valuable benefits programs. Further details regarding total compensation and benefits will be shared during the hiring process.

Pay Range

The estimated pay range for this job. Disclosing pay information promotes competitive and equitable pay.

$98,400.00 - $171,900.00 / year

Pay Transparency

In order to support the Fair Compensation Strategy by the US Govt., HR Dept., clients are required to adhere to "Pay Transparency Law"; in the impacted states; that have mandated the employers to list the salary ranges in Job advertisements or posts for job opportunities and Job promotions.

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Valley is an equal opportunity/affirmative action employer. All qualified applicants are encouraged to apply and will be considered for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other legally protected status or characteristic.

If you are a person with a disability and need a reasonable accommodation to search or apply for a career opportunity, please call us at 800-652-6500, option 2, for assistance with an alternate method of access. A response to your accommodation request may take up to two business days. Other inquiries to this number will not receive a response.

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