VP Marketing Operations: Drive Campaigns, Data & Growth

Valley National Bank; Morristown (NJ, VA); On-site; USD 98,000 - 172,000; Full time

Job summary

Valley National Bank, a premier regional lender, seeks a Vice President of Marketing Operations in Morristown, NJ to lead enterprise marketing initiatives with an emphasis on governance, optimization, and measurable impact.

The role oversees marketing tech, dashboards, and cross-functional collaboration to deliver campaigns efficiently while maintaining regulatory and brand compliance.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or related field; 7+ years in marketing strategy and operations.
• Strong understanding of marketing tech stacks and dashboards.
• Excellent written and verbal communication with ability to engage audiences.
• Proven ability to drive execution and cross-functional collaboration.
• Experience with budgets, resource planning, or campaign tracking systems.

Responsibilities

• Manage the marketing planning cycle, including calendar coordination, campaign intake, and cross-functional workflows.
• Oversee marketing technology platforms (e.g., CRM, email, automation tools) and ensure integration with broader enterprise systems.
• Develop dashboards and reports to track campaign performance, ROI, and lead flow through the funnel.
• Drive process improvements to increase marketing efficiency and alignment across Product, Digital, and Segment teams.
• Partner with various departments to ensure seamless execution of marketing initiatives including budget tracking and reporting.
• Demonstrated track record of delivering positive results on high-impact projects.
• Ensure compliance with regulatory, brand, and data privacy standards in campaign execution.

Skills

Analytical mindset

Excellent communication

Thought leader

Strategic thinking

Project management

Budgeting & planning

Education

Bachelor's degree in Marketing or related field

Master's degree in Marketing or MBA (preferred)

Tools

Salesforce

HubSpot

Marketo

Job description

Valley National Bank, a premier regional lender, seeks a Vice President of Marketing Operations in Morristown, NJ to lead enterprise marketing initiatives with an emphasis on governance, optimization, and measurable impact.

The role oversees marketing tech, dashboards, and cross-functional collaboration to deliver campaigns efficiently while maintaining regulatory and brand compliance.