Marketing Operations

present of AI; San Francisco (CA); On-site; USD 90,000 - 130,000; Full time

Job summary

fal.ai is seeking a Marketing Operations professional to manage campaign tracking, lead flow, reporting, and seamless marketing-to-sales handoffs in a developer-focused AI platform. You would ensure data accuracy and reliable dashboards for a technical audience.

Ideal candidates bring hands-on experience with marketing automation and CRM systems, a comfort with data, and a habit of fixing processes rather than just running them.

Qualifications

• Experience with marketing automation platforms and CRM systems.
• Ability to analyze data, create dashboards, and report results.
• Proactive problem-solver who fixes broken processes and maintains data quality.

Responsibilities

• Run marketing tools and data behind campaigns, tracking, and reporting.
• Maintain clear handoffs between marketing and sales.
• Fix broken processes and ensure data accuracy and reliability.

Skills

Marketing automation

CRM systems

Data dashboards

Lead flow management

Tools

Marketing automation platforms

CRM platforms

Job description

A marketing operations role like this typically asks for someone who can run the tools and data behind marketing: campaign tracking, lead flow, reporting, and clean handoffs between marketing and sales. A strong candidate brings hands on experience with marketing automation and CRM systems, comfort with data and dashboards, and the habit of fixing broken processes rather than just running them. At a developer focused AI platform, that means keeping systems clear and reliable for a technical audience.

How it fits the AI era

AI shifts much of the routine work of marketing ops, such as data cleanup, reporting, and campaign setup, toward automation, so the job leans more on judgment about what to measure and which systems to trust. The human parts remain deciding how leads should flow, catching when numbers do not add up, and keeping processes understandable to the people who use them. In a fast moving AI company, the ops person also helps the team adopt new tools without losing track of the basics.

How it builds AI experience

Working here would build practical AI experience through the tools themselves: using AI assisted analytics, automation, and model backed content workflows in day to day marketing. A candidate can prepare by getting fluent with AI features inside common marketing and CRM platforms and by learning to test and check automated outputs rather than accept them blindly. Curiosity about how generative media products are used by developers also helps, since the marketing systems support that audience.

Worth showing

• Marketing automation platforms
• CRM and lead flow
• Reporting and dashboards

This is our own read, written from the employer's posting and the company's Spotlight. The employer's posting is the source of truth for the role.

About fal.ai

fal is a generative media platform for developers that hosts image, video, and audio AI models behind easy-to-use APIs, per the company.