Marketing Mix Modeling Lead for Growth

Empower; United States; Hybrid; USD 150,000 - 210,000; Full time

Job summary

Empower is seeking a Manager for Marketing Mix Modeling & Marketing Measurement to lead MMM initiatives and optimize marketing effectiveness across channels. You will own the end-to-end MMM process, partnering with Marketing, Finance, Data, and Technology to define outcomes, inputs, time periods, geographies, and model granularity, translating outputs into ROI/ROAS insights and budget scenarios.

You’ll manage external vendors, build scalable MMM playbooks, and advance internal capabilities for

Qualifications

• 8–12 years of experience in marketing analytics, science, econometrics, or related field.
• 5+ years hands-on MMM experience (development, validation, refresh, interpretation).
• Degree in statistics/data science or related quantitative field.
• Extensive MMM concepts knowledge: adstock, carryover, lagged effects, seasonality, trends.
• Experience interpreting MMM outputs: ROI, ROAS, marginal ROI, allocation scenarios.
• Ability to evaluate model specs, transformations, diagnostics, and calibration approaches.
• Experience with marketing data across digital and traditional channels.
• Proficiency in SQL and Python for data work and validation.
• Experience managing complex marketing measurement initiatives with external vendors.
• Strong knowledge of marketing/media concepts and data-driven decision-making.
• Strong communication skills for executive storytelling.

Responsibilities

• Own end-to-end MMM measurement process from business-question definition to adoption.
• Partner with Marketing, Media, Finance, Data, Technology and analytics teams to define outcomes, inputs, geographies, and model granularity.
• Review and challenge MMM model specifications, transformations, diagnostics, calibration approaches, and sensitivity analyses with external vendors.
• Translate MMM outputs into actionable insights: channel contribution, ROI, ROAS, and budget scenarios.
• Communicate model uncertainty, limitations, assumptions, and guardrails to stakeholders.
• Improve data quality and repeatability of marketing and external data used for measurement.
• Establish repeatable MMM refreshes, data quality checks, documentation, and version history.
• Manage external MMM vendors and drive knowledge transfer to internal teams.
• Develop reusable data definitions, model-review standards, and MMM playbooks.
• Plan transition of capabilities from external vendors to in-house teams.
• Integrate MMM with experimentation, incrementality, attribution, and brand measurement.

Skills

Marketing analytics

MMM

Cross-functional collaboration

Executive storytelling

Vendor management

Education

Bachelor’s or Master’s degree in Statistics/Data Science or related field

Tools

SQL

Python

Job description

Empower is seeking a Manager for Marketing Mix Modeling & Marketing Measurement to lead MMM initiatives and optimize marketing effectiveness across channels. You will own the end-to-end MMM process, partnering with Marketing, Finance, Data, and Technology to define outcomes, inputs, time periods, geographies, and model granularity, translating outputs into ROI/ROAS insights and budget scenarios.

You’ll manage external vendors, build scalable MMM playbooks, and advance internal capabilities for