Marketing Measurement Leader: Data Analytics & Forecasting
HubSpot
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Job summary
HubSpot is seeking a Principal, Marketing Measurement to lead the evolution of how we measure and optimize marketing investments across organic, paid, owned, and earned channels.
You will build the measurement infrastructure and a decision-making framework that enables confident capital allocation, partnering with Marketing, Finance, Data Science, Engineering, and Product to unify MMM, incrementality, attribution and forecasting.
Job description
HubSpot is seeking a Principal, Marketing Measurement to lead the evolution of how we measure and optimize marketing investments across organic, paid, owned, and earned channels.
You will build the measurement infrastructure and a decision-making framework that enables confident capital allocation, partnering with Marketing, Finance, Data Science, Engineering, and Product to unify MMM, incrementality, attribution and forecasting.
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