Director of Data-Driven Marketing Analytics

Mediahub Worldwide; Chicago (IL); Híbrido; USD 145.000 - 175.000; Jornada completa

Descripción de la vacante

MediaHub WW in the United States is seeking a senior data and analytics leader to drive client insights and strategic decisions across campaigns.

You will lead the development of measurement plans, mentor managers and ADs, and collaborate with Planning, Investment and Activation to shape budgets and media plans. This role emphasizes delivering actionable, data-driven narratives to optimize performance.

Formación

• Industry knowledge in marketing analytics and data solutions.
• Experience in media planning and customer journey development.
• Strong analytics, storytelling and client-facing abilities.

Responsabilidades

• Build and develop deep understanding of client issues and competitive position.
• Lead measurement plan development and execution.
• Partner with Planning, Investment and Activation teams on budgets and media plans.
• Generate clear, actionable insights and compelling narratives from analytics.
• Mentor managers and account leads; support career growth and skills building.
• Design tests to measure incremental media impact on outcomes.

Conocimientos

Industry Knowledge in marketing data

Integrated marketing experience

Audience-based marketing

Analytics problem-solving

Leadership and client relationships

Communication and presentation

Coaching and mentoring

Educación

Bachelor’s degree in a related field

Agency-side media planning knowledge (desirable)

Descripción del empleo

MediaHub WW in the United States is seeking a senior data and analytics leader to drive client insights and strategic decisions across campaigns.

You will lead the development of measurement plans, mentor managers and ADs, and collaborate with Planning, Investment and Activation to shape budgets and media plans. This role emphasizes delivering actionable, data-driven narratives to optimize performance.