Marketing Measurement Architect (Arlington - Onsite)

Six Flags Corp; Arlington (TX); Hybrid; USD 110,000 - 170,000; Full time

Job summary

Six Flags Entertainment Corporation in Arlington, TX seeks a Manager of Marketing Measurement to shape how the park network measures marketing impact. You will own the data and tools behind a full-funnel view of campaigns across online and offline channels, paid and owned, ensuring scalable measurement and credible reporting.

The role is onsite Monday through Thursday with remote Fridays, regular travel to park locations, and collaboration across marketing, data, and agency partners.

Qualifications

• ,

Responsibilities

• Design a clear attribution view showing the impact of media, CRM, SEO, and creative
• Own data quality across all measurement inputs, catching gaps and inconsistencies before they reach reporting
• Define KPIs and build dashboards with internal teams and external partners
• Manage the relationship with Six Flags’ MMM partner, including coordinating data from multiple sources and delivering readouts to marketing teams

Skills

MMM partner management

Attribution modeling

KPIs & dashboards

Data quality governance

Tag management

Google Analytics

Clean rooms

CDPs

Tableau / Power BI

Project management

Excel

Education

Bachelor’s degree in media analytics

Tools

Tableau

Power BI

Looker

Domo

Qlik

Job description

Six Flags Entertainment Corporation in Arlington, TX seeks a Manager of Marketing Measurement to shape how the park network measures marketing impact. You will own the data and tools behind a full-funnel view of campaigns across online and offline channels, paid and owned, ensuring scalable measurement and credible reporting.

The role is onsite Monday through Thursday with remote Fridays, regular travel to park locations, and collaboration across marketing, data, and agency partners.