Manager, Marketing Measurement

Six Flags Corp; Arlington (TX); Hybrid; USD 110,000 - 170,000; Full time

Job summary

Six Flags Entertainment Corporation in Arlington, TX seeks a Manager of Marketing Measurement to shape how the park network measures marketing impact. You will own the data and tools behind a full-funnel view of campaigns across online and offline channels, paid and owned, ensuring scalable measurement and credible reporting.

The role is onsite Monday through Thursday with remote Fridays, regular travel to park locations, and collaboration across marketing, data, and agency partners.

Qualifications

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Responsibilities

• Design a clear attribution view showing the impact of media, CRM, SEO, and creative
• Own data quality across all measurement inputs, catching gaps and inconsistencies before they reach reporting
• Define KPIs and build dashboards with internal teams and external partners
• Manage the relationship with Six Flags’ MMM partner, including coordinating data from multiple sources and delivering readouts to marketing teams

Skills

MMM partner management

Attribution modeling

KPIs & dashboards

Data quality governance

Tag management

Google Analytics

Clean rooms

CDPs

Tableau / Power BI

Project management

Excel

Education

Bachelor’s degree in media analytics

Tools

Tableau

Power BI

Looker

Domo

Qlik

Job description

Manager, Marketing Measurement (Arlington, TX)

About Six Flags

Six Flags Entertainment Corporation is one of the world’s largest regional theme park operators, delivering millions of guest experiences across North America every year. Their success is driven by innovation, world-class entertainment, and a relentless focus on guest experience and loyalty.

About the Role

This is a newly created position, and it’s a chance to shape how Six Flags measures the impact of its marketing. Reporting into Integrated Marketing, the Manager, Marketing Measurement will own the tools and data behind a full-funnel view of performance across all campaigns, online and offline, paid and owned. The role sits at the intersection of marketing technology, data, and campaign measurement. You’ll build the infrastructure that makes measurement possible and keep it running consistently at scale.

Onsite Requirement

This role is based in Arlington, TX and requires being onsite Monday through Thursday (remote on Fridays). Candidates must live in the area, or be able to commute to the office. Periodic travel to park locations is also part of the job.

Key Responsibilities

Marketing Measurement & Analytics

• Manage the relationship with Six Flags’ MMM partner, including coordinating data from multiple sources and delivering readouts to marketing teams.
• Design a clear attribution view showing the impact of media, CRM, SEO, and creative
• Define KPIs and build dashboards with internal teams and external partners
• Own data quality across all measurement inputs, catching gaps and inconsistencies before they reach reporting

Data Collection & Governance

• Govern the data collection stack, including tag management, event taxonomy, campaign naming conventions, pixels, and API/CAPI integrations
• Serve as the translator between business needs and technical requirements

Paid Media Performance

• QA and benchmark performance data from media agencies and direct media partners
• Monitor campaign performance and KPIs daily, and turn them into insights that help optimize campaigns
• Set naming conventions that make creative, audience, and tactic-level reporting possible
• Serve as the expert on partner-proposed methodologies, including brand lift studies and incrementality
• Design and run A/B tests, holdout tests, and campaign impact tests across paid media, CRM, organic social, brand, and partnerships
• Own test design, sample sizing, documentation, and interpretation of results

Partnerships & Budget

• Work with the partnerships team to define performance reporting for the Six Flags Media Network
• Support regional marketing teams and park management with measurement questions
• Manage project budgets, including invoice review and year-over-year analysis

What You Bring

• Bachelor’s degree in media analytics, marketing analytics, or a related field
• 8-10 years of experience in marketing measurement, data analytics, or marketing technology, with a track record of building and running measurement infrastructure at an advertising agency or on a brand marketing team
• Hands-on experience owning data work with a BI tool such as Tableau, Power BI, Looker, Domo, or Qlik, plus strong Excel skills
• Experience with marketing mix modeling, attribution, and agency or partner data
• Working knowledge of tag management and Google Analytics
• Familiarity with clean rooms, customer data platforms (CDPs), and privacy considerations such as GDPR
• Experience with syndicated tools such as Nielsen, Comscore, Kantar, iSpot, MRI-Simmons, or Pathmatics
• Strong project management skills across data, engineering, and business teams in a fast-moving environment
• A builder’s mindset: you create structure where it doesn’t exist, catch data issues early, and take ownership of measurement credibility

Nice to Have

• MBA or equivalent
• Experience in theme parks, hospitality, entertainment, retail, travel, automotive, or franchise-based businesses
• Experience in seasonal, fast-moving, or decentralized environments
• Fast-paced and deadline-driven, with coordination across multiple departments and locations
• Occasional evening or weekend work during peak seasons and major launches