Sr. Marketing Analyst

Triwill Group; Northern (KY); Hybrid; USD 80,000 - 110,000; Full time

Job summary

Triwill Group is seeking a Sr. Marketing Analyst based in the United States. This senior IC role will own how marketing performance is measured, understood, and improved across both B2B and B2C growth initiatives.

You’ll serve as a strategic analytics partner to marketing, growth, lifecycle, SEO, and business teams, surfacing actionable insights beyond standard reporting. Working closely with Data Engineering and business leaders, you’ll influence decisions through rigorous analysis and clear

Responsibilities

• Own marketing performance measurement across B2B and B2C growth initiatives.
• Partner with marketing, growth, lifecycle, SEO, and business teams to surface actionable insights.

Job description

Description:

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Sr. Marketing Analyst based in United States.

This senior individual contributor role will own how marketing performance is measured, understood, and improved across both B2B and B2C growth initiatives. You’ll serve as a strategic analytics partner to marketing, growth, lifecycle, SEO, and business teams, going beyond reporting to surface actionable insights. The role combines marketing attribution, acquisition analytics, pipeline measurement, registration funnels, forecasting, and experimentation. You’ll help establish reliable measurement foundations while identifying opportunities to improve marketing investment and user conversion. Working closely with Data Engineering and business leaders, you’ll influence decisions through rigorous analysis and clear recommendations. This is an opportunity to shape analytics practices in a collaborative, fast-paced environment while operating with significant autonomy.