Marketing Manager — Multi-Brand Growth in Home Services

Authority Brands; Atlanta (GA); On-site; USD 90,000 - 130,000; Full time

Benefits offered by this job

PTO

Paid holidays

401(k)

Job summary

Authority Brands Inc. seeks a Marketing Manager for the Non Trades Brands to translate each brand’s positioning and growth priorities into coordinated local campaigns.

You will work with brand leadership, General Managers, the Digital Center of Excellence, and agencies to optimize market-specific media and creative for corporate-owned locations in Atlanta. The role emphasizes market responsiveness, revenue performance, and collaboration across teams to refine strategies based on competition,

Qualifications

• Bachelor’s degree or equivalent experience in marketing, communications, business, or related field.
• 7 years of marketing experience across multiple channels; experience supporting multiple brands preferred.
• Experience managing an integrated editorial calendar across web, email, social media, video, and direct mail.
• Experience developing brand messaging and creative guidelines that maintain each brand’s distinct identity while creating efficiencies across a portfolio.
• Experience building campaigns that support new customer acquisition, cross-selling, retention, and efficient ad spend.
• Strong understanding of campaign performance measures and using results to improve content and channel mix.

Responsibilities

• Develop local marketing strategies for corporate locations addressing market dynamics and seasonal cycles.
• Adapt national messaging to resonate with local markets and identify assets across locations.
• Design and execute tailored, multi-channel lead-generation campaigns aligned with location goals.
• Collaborate with General Managers, internal teams, agencies, and local vendors to translate challenges into action.
• Manage local advertising budgets and channel allocations to maximize high-quality leads and ROI.
• Coordinate with field operations to align marketing with operational capacity and service offerings.

Skills

Marketing strategy

Campaign management

Multi-channel marketing

Budget management

Cross-functional collaboration

Performance marketing

Franchising / multi-location marketing

Education

Bachelor’s degree in marketing, communications, business, or related field

Tools

PPC

Local Services Ads

Job description

Authority Brands Inc. seeks a Marketing Manager for the Non Trades Brands to translate each brand’s positioning and growth priorities into coordinated local campaigns.

You will work with brand leadership, General Managers, the Digital Center of Excellence, and agencies to optimize market-specific media and creative for corporate-owned locations in Atlanta. The role emphasizes market responsiveness, revenue performance, and collaboration across teams to refine strategies based on competition,