Marketing Manager- Social Media

Denny's Canada; United States; Remote; USD 84,000 - 116,000; Full time

Job summary

Denny's Canada is seeking a creative and strategic Manager of Social Media to enhance their digital presence across major platforms like Facebook, Instagram, and TikTok. The role involves crafting engaging content, managing campaigns, and analyzing performance metrics while working collaboratively with various teams. Candidates should possess 5-7 years of experience in social media management with a strong skill set in writing and analytics.

Qualifications

• 5 to 7 years’ experience in social media management and copywriting.
• Strong understanding of key social media platforms and tools.
• Spanish proficiency a plus.

Responsibilities

• Craft platform-specific copy for social media posts and campaigns.
• Analyze content performance using analytics tools.
• Collaborate with marketing and design teams.

Skills

Writing

Editing

Storytelling

Project Management

Community Engagement

Social Media Management

Analytical Skills

Education

BA in Advertising

BA in Communications

Tools

Adobe Creative Suite

Meta Business Suite

Google Analytics

Hootsuite

Sprout Social

Job description

The Manager, Social Media, is a creative and strategic copywriter that will craft compelling, on-brand copy for various social media platforms to engage audiences, drive conversions, and grow our digital presence. You will collaborate closely with marketing, design, and content teams to bring campaigns to life across Facebook, Instagram, X, TikTok, and more. This role involves creating engaging content, managing campaigns, analyzing performance metrics, and helping build a strong online community aligned with our brand voice and business goals. This role needs a resourceful self-starter who has experience working on multiple projects in a deadline driven environment. You will work with both our internal creative group (CREATE) and external agency resources.

• Write engaging, concise, and platform-specific copy for social media posts, ads, stories, and captions
• Collaborate with the marketing team, in-house design team (CREATE), social media agency partners, cross-functional marketing agencies, and cross-functional Denny’s teams to support campaigns and ensure consistency across all channels.
• Maintain a consistent brand voice and tone across all channels
• Monitor trends and social media best practices to optimize copy for engagement and reach
• Edit and proofread copy for clarity, grammar, and brand consistency
• Support community engagement efforts with smart, real-time responses and copy variations
• Analyze content performance and adjust copy based on audience insights and analytics
• Manage, in conjunction with social media agency, daily social media activities, including content creation, scheduling, publishing, and monitoring.
• Engage with followers, respond to comments/messages, and manage online community interactions.
• Monitor, analyze, and report on performance metrics using analytics tools (e.g., Meta Business Suite, Google Analytics, Hootsuite, Sprout Social).
• Stay up to date with the latest social media trends, tools, algorithms, and best practices.
• Identify opportunities for partnerships, influencer collaborations, or user-generated content.
• Manage boosting campaigns when needed.

Education and Experience Requirements

Education:

BA in Advertising, Communications or related field

Experience:

5 to 7 years’ experience in an agency environment, with specific experience around social media management and copywriting.

Required Knowledge and Skills

• Strong understanding of key social media platforms and tools.
• Excellent writing, editing, and storytelling skills.
• Experience with Adobe Creative Suite, or other design tools is a plus.
• Strong project management and organizational skills.
• Ability to work independently and collaboratively in a fast-paced environment.

The typical pay range for this role is:

Minimum:$84,000.00 - Maximum:$115,500.00

JOB SUMMARY

The Manager, Social Media, is a creative and strategic copywriter that will craft compelling, on-brand copy for various social media platforms to engage audiences, drive conversions, and grow our digital presence. You will collaborate closely with marketing, design, and content teams to bring campaigns to life across Facebook, Instagram, X, TikTok, and more. This role involves creating engaging content, managing campaigns, analyzing performance metrics, and helping build a strong online community aligned with our brand voice and business goals. This role needs a resourceful self-starter who has experience working on multiple projects in a deadline driven environment. You will work with both our internal creative group (CREATE) and external agency resources.

ESSENTIAL FUNCTIONS (Key Responsibilities)

• Write engaging, concise, and platform-specific copy for social media posts, ads, stories, and captions
• Collaborate with the marketing team, in-house design team (CREATE), social media agency partners, cross-functional marketing agencies, and cross-functional Denny’s teams to support campaigns and ensure consistency across all channels.
• Maintain a consistent brand voice and tone across all channels
• Monitor trends and social media best practices to optimize copy for engagement and reach
• Edit and proofread copy for clarity, grammar, and brand consistency
• Support community engagement efforts with smart, real-time responses and copy variations
• Analyze content performance and adjust copy based on audience insights and analytics
• Manage, in conjunction with social media agency, daily social media activities, including content creation, scheduling, publishing, and monitoring.
• Engage with followers, respond to comments/messages, and manage online community interactions.
• Monitor, analyze, and report on performance metrics using analytics tools (e.g., Meta Business Suite, Google Analytics, Hootsuite, Sprout Social).
• Stay up to date with the latest social media trends, tools, algorithms, and best practices.

• Identify opportunities for partnerships, influencer collaborations, or user-generated content.
• Manage boosting campaigns when needed.

Education and Experience Requirements

Education:

BA in Advertising, Communications or related field

Experience:

5 to 7 years’ experience in an agency environment, with specific experience around social media management and copywriting.

Required Knowledge and Skills

• Strong understanding of key social media platforms and tools.
• Excellent writing, editing, and storytelling skills.
• Experience with Adobe Creative Suite, or other design tools is a plus.
• Strong project management and organizational skills.
• Ability to work independently and collaboratively in a fast-paced environment.
• Spanish proficiency a plus.

The typical pay range for this role is:

Minimum:$84,000.00 - Maximum:$115,500.00

Please note that this range represents the pay range for all positions in the job grade within which the position falls. This job posting is not a promise of any specific pay for any specific employee as the actual pay will take into account a range of factors, including location and experience.

Denny's, Inc. is committed to providing equal employment opportunity for all persons regardless of age, race, creed, color, national origin, citizenship status, religion, sex, sexual orientation, gender identity, disability, genetic information, military or veteran's status, criminal background, or any other characteristic protected by Federal, State, or local law.

Applicants requiring reasonable accommodation for any part of the application process should contact 864-597-8000. PLEASE DO NOT CONTACT THIS NUMBER TO CHECK THE STATUS OF YOUR APPLICATION.

Denny’s, Inc. participates in E-Verify. We will provide the Social Security Administration, and if necessary, the Department of Homeland Security, with information from each new employee’s Form I-9 to confirm work authorization. For more information on E-Verify, please contact the DHS at 888-897-7781 or dhs.gov/e-verify. Please note that we do not use this information to pre-screen job applicants.

About the company

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