Marketing Manager - Seller Acquisition

Sell2Rent; United States; Remote; USD 90,000 - 130,000; Full time

Benefits offered by this job

Equity opportunities

Direct impact on revenue

Collaboration with experienced founders

Job summary

A growing proptech company is looking for a Marketing Manager - Seller Acquisition to scale homeowner leads. This remote role involves owning the lead generation strategy, building a team, and achieving significant organic traffic. The ideal candidate has over 7 years in lead generation, experience in US residential real estate, and a proven record in growing lead volumes. Exceptional communication skills and a detail-oriented approach are essential for presenting to executives and contributing directly to revenue growth.

Qualifications

• 7+ years in lead generation and growth hacking.
• Experience in US residential real estate marketing.
• Proven track record in organic growth engines.

Responsibilities

• Develop and execute multi-channel lead generation strategy.
• Own technical SEO and content calendar.
• Hire and manage a lead acquisition team.

Skills

Lead generation

Growth hacking

SEO

B2C marketing

Data analysis

Team leadership

Communication

Tools

HubSpot

Salesforce

Google Analytics 4

Ahrefs

SEMrush

Job description

Join to apply for the Marketing Manager - Seller Acquisition role at Sell2Rent

Sell2Rent is the fastest‑growing sale‑leaseback platform in the U.S. We help homeowners sell their house fast, unlock equity, and stay living in it as renters—while matching them with cash‑ready real‑estate investors who want instant performing assets.

The company has already completed transactions in 30+ states, and we’re scaling aggressively in 2026 and beyond.

We are looking for a world‑class Marketing Manager‑Seller Acquisition to own and scale homeowner/seller leads (people who want to sell and stay).

This is a high‑impact, high‑visibility leadership role. You will build and lead the entire lead generation engine that directly fuels our revenue growth.

Your Mission

Own the strategy and execution to deliver 2,000+ homeowner leads per month within 12 months, with 60%+ coming from organic channels.

What You’ll Own

• Full P&L responsibility for lead volume, cost‑per‑lead, and pipeline contribution
• Build and lead a small team (SEO, content, social, outreach) – starting with 4 direct reports
• Scale organic traffic from current 80k visits/mo to 500k+ visits/mo in 18 months
• Dominate Google for high‑intent keywords like “sell my house and rent it back,” “sale leaseback,” “sell house stay in it,” “cash home buyers that let you stay,” etc.
• Build the #1 thought‑leadership brand in sale‑leaseback and investor education

Key Responsibilities

• Develop and execute a multi‑channel lead gen strategy with heavy emphasis on organic (SEO, content, social, referrals, partnerships)
• Own technical SEO, content calendar, link‑building, and on‑page optimization
• Build a high‑velocity content machine: blog posts, comparison pages, city‑specific landing pages, calculators, quizzes, YouTube explainer videos, case studies
• Scale organic social & community‑led growth on LinkedIn, Facebook Groups, Reddit (r/realestateinvesting, r/landlord), BiggerPockets, TikTok
• Launch and scale a referral/partnership program with real estate agents, mortgage brokers, financial advisors, and iBuyers
• Work hand‑in‑hand with Paid team to amplify top‑performing organic content
• Implement lead scoring, routing, and nurturing in HubSpot + Salesforce
• Hire, mentor, and manage a growing lead acquisition team

This is a remote position.

Requirements

• 7+ years in lead generation & Growth Hacking
• US residential real estate, proptech experience reaching out to homeowners
• Hands‑on experience in the U.S. market, specifically marketing to homeowners in a true B2C context and driving seller intent
• Proven track record of building organic growth engines that deliver 1,000–5,000+ leads/month
• Deep, hands‑on expertise in SEO (you’ve ranked sites for competitive money keywords)
• Experience generating homeowner/seller leads AND real estate investor leads
• Previously led or built marketing teams, managerial experience
• Data‑driven: GA4, GSC, Ahrefs/SEMrush, HubSpot, Salesforce, Looker Studio
• Thrives in early‑stage startup chaos – you’ve done this before at a company doing $1M–$30M ARR
• Exceptional communication – you can present to executives and investors with ease

Strong Advantages

• Past success in residential real estate, sale‑leaseback, iBuyer, wholesale, or turnkey real‑estate models
• Experience with programmatic SEO and city/state landing page strategies
• Existing relationships in the real estate investor community (BiggerPockets, REIA groups, etc.)

Benefits

• Massive equity upside – we’re on a rocket ship
• Direct impact: your leads = our revenue
• Work alongside serial founders with multiple 9‑figure exits
• Be the architect of the category‑defining lead engine in sale‑leaseback

If you’ve built a predictable, scalable lead machine in real estate or two‑sided marketplaces and are ready to own both seller and investor acquisition at one of the hottest proptech startups of 2026, we want you.