Marketing Lead Generation Specialist (Paid & Search)

Relling; San Francisco (CA); On-site; USD 120,000 - 180,000; Full time

Benefits offered by this job

Lunch covered

Job summary

Relling in San Francisco is seeking a versatile Growth & Acquisition Lead to own paid and organic funnels across Meta, Google Ads, Microsoft Ads, and SEO. You will build our acquisition engine and scale our reach to the world, reporting directly to founders and collaborating with design and engineering.

This build-and-experiment role requires a true generalist with hands-on experience, capable of structuring campaigns from the ground up, optimizing landing pages, and driving high-quality leads

Qualifications

• Proven track record with case studies or metrics.
• Deep generalist across multiple acquisition channels.
• Technical fluency with GA, GTM and SEO auditing.
• CRM experience with lead funnels (HubSpot, Attio, Jira, etc.)

Responsibilities

• Build, manage, and scale paid campaigns across Google Ads, Microsoft Ads, and Meta.
• Drive technical and content SEO strategies.
• Turn data into actionable adjustments; scale winners.
• Collaborate with design and engineering to optimize landing pages.
• Create, run, and test growth experiments independently.

Skills

Multi-channel growth

GA GTM

SEO

Campaign optimization

Data analytics

Tools

Google Analytics

Tag Manager

SEO audit tools

Job description

About Us

We're a fast-moving startup building in the real world. Our work happens on the factory floor, not just behind a screen. Founded by SpaceX and NASA alumni, Relling is solving the manufacturing labor shortage through high-fidelity automation.

About Us

We're a fast-moving startup building in the real world. Our work happens on the factory floor, not just behind a screen. Founded by SpaceX and NASA alumni, Relling is solving the manufacturing labor shortage through high-fidelity automation. We’re small enough that your work will be seen by everyone and matter from day one, and we're growing fast. We want a full-stack growth marketer who is excited to build our acquisition engine and scale our reach to the world.

The Role

We are looking for a highly versatile Growth & Acquisition Lead to own our paid and organic funnels. We are strictly looking for a generalist with deep, hands‑on experience—if you have very specific, one-sided experience isolated to a single platform, this isn't the right fit. We need someone who can pivot seamlessly between Meta, Google Ads, Microsoft Ads, and technical SEO.

This is a build‑and‑experiment role with real agency. You will be structuring campaigns from the ground up, optimizing search visibility, and figuring out what actually drives high‑quality leads for our hardware.

Your First 30/60/90 Days

• By day 30: You'll have audited our existing web infrastructure, established tracking, and launched your first multi‑platform paid campaigns across Meta, Google, and Microsoft.
• By day 60: You'll have shipped a clear SEO roadmap and run structured A/B tests on ad creatives and landing pages to establish a baseline cost-per-acquisition (CPA).
• By day 90: You'll have measurably decreased acquisition costs, scaled our lead volume, and built the baseline growth playbook for what comes next.

What You'll Do

• Multi-Platform Command: Build, manage, and scale paid acquisition campaigns across Google Ads, Microsoft Ads, and Meta.
• Full-Stack SEO: Drive both technical and content-based SEO strategies to capture high‑intent organic traffic.
• Data Alchemy: Turn raw campaign data into clear, actionable adjustments. You don't just report numbers; you kill underperforming ads and scale the winners daily.
• Cross-Functional Execution: Work directly with the design and engineering team to iterate on web experiences and ensure every click lands on a highly converting page.
• Self-Driving Ideation: Create, run, and execute growth experiments on your own. Pitch the wildest ideas.

What We're Looking For (The Non-Negotiables)

• Proven Track Record: We need to see your receipts. Case studies, past campaign metrics, or accounts you’ve managed are strictly required.
• Deep Generalist: You must have deep expertise across multiple acquisition channels. You don't just specialize in one platform; you know how they all interact in a broader marketing ecosystem.
• Technical Fluency: You know your way around Google Analytics, Tag Manager, and SEO auditing tools blindfolded.
• CRM: Wether it was Hubspot, Attio, Jira (Theres tons just so as long as you’ve built lead funnels)
• Onsite Presence: Based in or able to commute to San Francisco (this role is fully onsite on the factory floor).

Nice to Have

• Agentic Full Stack Development: Familiarity with tools like Web Structuring, HTML, J.S, Figma, Claude, and Codex to quickly spin up, visually scope, and modify landing pages without waiting for a developer.
• Hardware/B2B Experience: A genuine interest in robotics and an understanding of the nuance behind B2B lead generation.

Why Join Us

• Real Ownership: True agency over our growth metrics and the runway to experiment across channels.
• Behind the Curtain: Onsite factory access where you'll see exactly how hardware gets built.
• Network: Work and connect with the best talent in San Francisco.
• Perks: Lunch covered.
• Mentorship: Direct exposure to the whole founding team, not just a marketing silo.