Marketing Manager – Lead Generation Specialist

Realtex Homes; Altadena (CA); On-site; USD 90,000 - 130,000; Full time

Benefits offered by this job

Competitive compensation

Performance incentives

Meaningful work connecting families with rebuilding teams

Job summary

A construction and rebuilding firm in California seeks a Marketing Manager to drive lead generation efforts central to helping homeowners rebuild. You will design and optimize multi-channel campaigns aimed directly at victims of the Eaton Fire, blending aggressive marketing with empathetic communication. The ideal candidate has a proven background in generating high-ticket B2C leads, specializes in performance marketing, and can effectively allocate budget while hitting strict lead quotas. Attractive compensation package includes performance incentives.

Qualifications

• Proven track record of generating high-ticket B2C leads.
• Deep expertise in performance marketing and analytics.
• Ability to communicate empathetically with sensitive audiences.
• Empathetic communicator who can market to homeowners rebuilding after loss.
• Autonomous leader who can own the marketing budget and deliver results from day one.

Responsibilities

• Design, execute, and optimize multi-channel marketing campaigns.
• Develop targeted outreach campaigns for urgent rebuilding services.
• Build and refine high-converting landing pages and sales funnels.
• Track and report on acquisition costs and lead conversion rates.
• Craft empathetic messaging highlighting our unique propositions.

Skills

Lead generation

Performance marketing

Google Ads

Meta Ads

Localized SEO

Conversion rate optimization

Tools

Google Ads

Meta Ads

SEO

CRO

Job description

At Realtex Homes, our mission is simple:Rebuild Smarter. Faster. Together. We specialize in helping homeowners—particularly victims of the Eaton Fire—rebuild their dream homes within their budget. Armed with our proprietary ClearPath™ 14-Day Approval Guarantee, deep legislative connections, and world-class building expertise, we cut through the red tape of city permitting to deliver the fastest approvals and most affordable rebuild options in California. We bring commercial-grade precision to residential builds, advocating for our clients every step of the way.

The Role

We are seeking a highly motivated, data-drivenMarketing Manager to spearhead our lead generation efforts. You won't just be building brand awareness; your primary, laser-focused objective is to deliver5 to 10 highly qualified leads per month. A "qualified lead" for us is a homeowner who needs to rebuild, and is ready to engage our coalition of architects, engineers, and builders. You will be speaking directly to people who have been through a challenging time, which means your marketing strategies must balance aggressive lead generation with deep empathy and trust-building.

Key Responsibilities

• Drive Qualified Leads: Design, execute, and optimize multi-channel marketing campaigns (PPC, paid social, SEO, direct mail, and email) to consistently generate 5 to 10 qualified homeowner leads every month.
• Targeted Outreach: Develop highly targeted campaigns aimed at Eaton Fire victims who urgently need rebuilding services.
• Conversion Optimization: Build and refine high-converting landing pages, ad copy, and sales funnels that highlight our unique value propositions, specifically theClearPath™ 14-Day Approval Guarantee.
• Analytics & Reporting: Track acquisition costs (CAC), return on ad spend (ROAS), and lead-to-appointment conversion rates. Provide weekly performance reports detailing the exact number of qualified leads generated.
• Brand Messaging: Craft compelling, empathetic messaging that positions Realtex Homes as an advocate and partner, highlighting our ability to handle insurance reviews, architectural design, and fast LA County approvals.

What We’re Looking For

• Proven Track Record: You have a verifiable history of generating high-ticket B2C leads, preferably in real estate, custom home building, construction, or disaster restoration.
• Performance Marketing Expert: Deep expertise in Google Ads, Meta Ads, localized SEO, and conversion rate optimization (CRO).
• Data-Driven: You don't guess; you test. You know how to allocate budget efficiently to hit strict weekly lead quotas.
• Empathetic Communicator: You understand how to market sensitively to individuals who may have lost their homes, focusing on solutions, speed, and relief.
• Self-Starter: We move fast (just like our permit approvals). We need an autonomous leader who can take ownership of the marketing budget and deliver results from day one.

Why Join Realtex Homes?

• Meaningful Work: You will be directly responsible for connecting displaced families with the team that will rebuild their homes and their lives.
• Unique Selling Proposition: Marketing is easier when you have an undeniable offer. Our 14-Day Approval Guarantee and zero-risk proposition make our services highly marketable.
• Competitive Compensation: Base salary plus performance incentives tied directly to your ability to hit and exceed your weekly lead generation targets.

Ready to help families rebuild? Please submit your resume, a brief cover letter, and a specific portfolio/case study demonstrating how you have successfully scaled lead generation to meet strict weekly quotas in a relevant industry.