Marketing Manager (RYW6X83R)

Outsource Ability; États-Unis; À distance; USD 80 000 - 120 000; Plein temps

Résumé du poste

Outsource Ability is seeking a Marketing Manager to oversee all channels, analytics, and lead attribution for a growing short-term rental client base. The role focuses on strategic rather than hands-on content creation, with clear progression into leading the marketing function as the company expands.

You will manage organic social, Meta ads, SEO, and the website, while coordinating with agencies and internal teams to optimize traffic and lead quality.

Qualifications

• Three years minimum in marketing management, growth marketing or hybrid roles.
• Strong CRM proficiency including pipeline tracking and reporting.
• Proven ability to measure marketing performance and attribute leads to sources.
• Analytical, data-driven approach to marketing decisions.
• Experience overseeing multiple channels: social, paid ads, SEO.

Responsabilités

• Oversee all marketing channels including social, Meta ads, website and SEO.
• Lead and support the in-house social media manager and guide direction.
• Coordinate with external agency to track progress and traffic quality.
• Bring Meta ads management under oversight and ensure balanced channel focus.
• Produce weekly reports covering lead volume, source split, and outcomes.
• Compare channel performance and advise on budget reallocations.
• Contribute to marketing strategy and growth planning with founder.
• Run regular review sessions with the marketing team to improve results.

Connaissances

Marketing management

CRM proficiency

Data-driven marketing

Multi-channel marketing

Agency coordination

Outils

GoHighLevel

Meta Ads Manager

Google Workspace

Description du poste

Fully Remote - South Africa | Independent Contractor | Full-time, UK business hours

About the Role

Outsource Ability is recruiting on behalf of one of our clients, a short-term rental management company. They manage properties for owners in the UK, Dubai and Cyprus and are adding new units every month. They are looking for an analytical, commercially minded Marketing Manager. The core objective of this role is to connect the dots across the company's marketing and lead generation. The company currently brings in property-owner leads through social media, Meta ads and its website. You will oversee all of these channels, measure how each one performs, and report to the founder on what is working and where to invest. This is a strategic, big-picture role rather than a hands-on creative one, with clear room to progress into leading the marketing function as the company grows.

Key Responsibilities

Marketing Oversight and Coordination

• Oversee all marketing channels, including organic social media, Meta advertising, the website and SEO.
• Lead and support the in-house social media manager, and act as her point of escalation and direction.
• Coordinate with the external website and SEO agency to track progress and make sure the work is driving qualified traffic.
• Bring Meta ads management, currently run by the founder, under your oversight.
• Keep a balanced view across all channels rather than focusing on any single one.

Lead Tracking and CRM

• Make sure every lead is captured accurately in GoHighLevel and its source is recorded.
• Monitor how leads move through the pipeline from first enquiry to signed property owner.
• Work with the sales team so marketing and sales activity are aligned.

Reporting and Analysis

• Produce a weekly report for the founder covering lead volume, lead source split and the outcome of leads.
• Compare performance across channels, such as social media against SEO against paid ads, in one consolidated view.
• Recommend where to increase, reduce or reallocate marketing spend, based on the data.
• Turn performance data into clear, concise insight that supports strategic decisions.

Strategy and Brand

• Contribute to the company's marketing strategy and growth planning alongside the founder.
• Run regular review and planning sessions with the marketing team to improve results.
• Protect a consistent brand and customer experience from first awareness through to owner referrals.

Systems

• GoHighLevel (CRM)
• Meta Ads Manager
• Google Workspace

What We're Looking For

Essential

• At least three years of experience in marketing management, growth marketing or a hybrid sales and marketing role.
• Strong CRM proficiency, including pipeline tracking and reporting.
• Proven ability to measure marketing performance and attribute leads to their source.
• An analytical, data-driven approach to marketing decisions.
• Experience overseeing multiple channels, such as social media, paid ads and SEO.
• Experience coordinating with agencies, freelancers or a small team.
• Clear, concise reporting to senior leadership.
• A strategic, big-picture mindset.
• An ownership-driven approach in a small, fast-growing company.

Advantageous

• Hands-on GoHighLevel experience.
• Experience managing Meta advertising campaigns and budgets.
• Experience in short-term rentals, property, hospitality or B2B lead generation.
• Working knowledge of SEO.
• Management experience.

Working Arrangements

You will report directly to the founder, with a weekly reporting meeting. The social media manager will report to you.

Remote Work Requirements

• Be based in South Africa.
• Have a modern laptop or PC with an Intel i5 / AMD Ryzen 5 processor or equivalent and a minimum of 8GB RAM.
• Have a stable fibre internet connection with a minimum of 50 Mbps download and 50 Mbps upload.
• Have a functional UPS, inverter or power station able to run their router and laptop for a minimum of 4 hours during load shedding.
• Have a professional noise-cancelling headset with a clear microphone.
• Have a quiet workspace suitable for calls and video meetings.
• Be available for the agreed hours during UK business times.