Remote Restaurant Marketing Specialist

Placements24; United States; Remote; USD 60,000 - 90,000; Full time

Benefits offered by this job

Competitive compensation

Performance-based bonuses

Fully remote work setup

Travel opportunities

Dining discounts

Professional development

Dynamic marketing team

Job summary

Placements24 seeks a creative, data-driven Remote Restaurant Marketing Specialist to develop and execute digital marketing strategies for a fast-growing restaurant brand. You will manage social media, email marketing, and online advertising while collaborating with local teams to boost brand awareness and sales.

This fully remote role offers competitive compensation, potential travel, dining discounts, and opportunities for professional development within a dynamic marketing team.

Qualifications

• 3+ years in digital marketing, ideally in food service or hospitality.
• Experience managing social media, email marketing and paid campaigns.
• Strong SEO/SEM understanding and content marketing knowledge.
• Excellent copywriting/editing and visuals creation skills.
• Proficient with marketing automation tools and analytics platforms.
• Able to work autonomously in a remote environment and meet deadlines.

Responsibilities

• Develop and implement digital marketing strategies for the restaurant brand.
• Manage and grow social media presence across platforms.
• Create engaging content (graphics, videos, copy) for campaigns.
• Lead email marketing campaigns, segment audiences, analyze results.
• Manage online advertising budgets (Google Ads, social ads).
• Collaborate with designers and developers to ensure brand consistency.
• Track and report on key marketing metrics and optimize accordingly.

Skills

Digital marketing

Social media management

Email marketing

Paid advertising

SEO

SEM

Content marketing

Copywriting

Editing

Visual content creation

Marketing automation tools

Analytics platforms

Remote work

Tools

Google Ads

Job description

About the Role

Our client, a fast-growing chain of contemporary restaurants, is seeking a creative and data-driven Remote Restaurant Marketing Specialist . This position is responsible for developing and executing digital marketing strategies to enhance brand awareness, drive customer traffic, and increase sales across all locations. You will manage social media campaigns, email marketing, online advertising, and work with local teams to implement promotional activities. This is a fully remote role, allowing you to contribute to a vibrant brand from anywhere in South Africa , focusing on innovative and effective marketing campaigns.

Key Responsibilities

• Develop and implement comprehensive digital marketing strategies for the restaurant brand.
• Manage and grow the company's social media presence across various platforms.
• Create engaging content, including graphics, videos, and written copy, for marketing campaigns.
• Oversee email marketing campaigns, segmenting audiences and analyzing performance.
• Manage online advertising budgets and campaigns (e.g., Google Ads, social media ads).
• Collaborate with graphic designers and web developers to ensure brand consistency.
• Track and report on key marketing metrics, providing insights and recommendations for optimization.

Requirements

• Minimum of 3 years of experience in digital marketing, preferably within the food service or hospitality industry.
• Proven success in developing and executing social media, email marketing, and paid advertising campaigns.
• Strong understanding of SEO, SEM, and content marketing principles.
• Excellent copywriting, editing, and visual content creation skills.
• Proficiency with marketing automation tools and analytics platforms.
• Ability to work autonomously in a remote environment and meet deadlines.

Benefits

• Competitive salary and performance-based bonuses.
• Fully remote work setup with potential for occasional travel to locations.
• Generous dining discounts and perks.
• Opportunities for professional development in digital marketing.
• A dynamic and innovative marketing team environment.