Marketing Manager (Remote- US Based)

Togetherwork; United States; Remote; USD 70,000 - 80,000; Full time

Job summary

An innovative company is seeking a data-driven marketer to enhance its B2B SaaS offerings. This role involves crafting and executing a content marketing strategy for the Petcare vertical, driving traffic through engaging content, and optimizing email campaigns. You'll collaborate with various teams to generate leads and provide insights through data analysis. Join a dynamic environment where your contributions will directly impact growth and community engagement. If you're passionate about marketing and eager to make a difference, this opportunity is for you!

Benefits

Medical, dental, and vision insurance options

100% Employer paid short/long term disability

401(k) option with 100% company match

Flexible paid personal/vacation time

10 sick days annually

10 company paid holidays

6 weeks paid parental leave

Qualifications

• 5+ years of B2B lead generation experience required.
• Strong ability to learn and integrate marketing automation systems.

Responsibilities

• Design and implement content marketing strategy to grow leads.
• Analyze marketing data to optimize campaigns and improve performance.

Skills

B2B Lead Generation

Content Marketing

Email Marketing

Data Analysis

Communication Skills

Project Management

Education

Bachelor's Degree in Marketing

Tools

HubSpot

Salesforce

Job description

Job Summary

Togetherwork provides Software-as-a-Service solutions to a variety of communities and businesses. We are looking for an amazing, data-driven marketer in the B2B SaaS space. You will be responsible for attracting site traffic through content marketing and thought leadership, converting that traffic into qualified leads, and optimizing those leads to close into customers through email marketing. You will lead our Petcare vertical solution's content marketing strategy and manage our email marketing campaigns.

Responsibilities

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  Grow marketing-qualified leads and increase brand perception by converting organic traffic.

  
  


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  Design and implement content marketing strategy and content calendar to align with business goals.

  
  


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  Generate, edit, publish, and share engaging content daily (e.g., original text, photos, videos, blog content, etc.).

  
  


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  Collaborate with other teams, including support, sales, and product, to create content.

  
  


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  Create and maintain metrics reports on marketing and sales activities, effectiveness, and business impact.

  
  


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  Research and write thought leadership content.

  
  


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  Optimize email campaigns through A/B testing.

  
  


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  Write engaging emails tailored to the contact's stage in the buyer's journey.

  
  


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  Analyze marketing and sales data to develop insights and make recommendations for optimization.

  
  


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  Monitor and maintain data quality within the marketing database.

  
  


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  Evaluate new technologies and add-on applications to improve and optimize marketing team performance.

  
  


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  Assist in strategy calls to discuss lead generation performance versus forecast and identify strategies to achieve goals.

  
  


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  Work alongside all departments, including sales and product, to meet and exceed KPIs by creating exciting new marketing opportunities.

  
  


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  Deliver weekly and monthly reporting to the management team and actively monitor the contribution of marketing to overall revenue targets.

  
  

Requirements

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  Four-year degree in marketing or a related field

  
  


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  5+ years of successful B2B lead generation experience

  
  


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  Strong demonstration of a "test, measure, learn" mentality

  
  


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  Proficiency in marketing automation systems (e.g., HubSpot) and integrating those systems with other technologies

  
  


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  Strong ability to learn new platforms (e.g., Salesforce, HubSpot, etc.)

  
  


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  Excellent written and verbal communication and organizational skills

  
  


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  Ability to strategize and present opportunities

  
  


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  Eagerness to drive growth

  
  


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  Ability to manage multiple projects simultaneously in a fast-paced environment

  
  

Excited about this role but don't meet every single requirement?Studies have shown that women and other marginalized groups are less likely to apply to jobs unless they meet every single qualification. At Togetherwork we are dedicated to building a diverse, inclusive, and authentic workplace, so if you're excited about this role but your past experience doesn't align perfectly with every qualification in the job description, we encourage you to apply anyways. You may be just the right candidate for this or other roles.

The Company offers a comprehensive employee benefits program, including:

• Medical, dental, and vision insurance options


• 100% Employer paid short/long term disability


• Basic Life


• 401(k) option with 100% company match


• Flexible paid personal/vacation time built on mutual trust and accountability


• 10 sick days annually


• 10 company paid holidays


• 6 weeks paid parental leave

Inclusion and Diversity:Togetherwork is an Equal Employment Opportunity Employer. We are a company where diverse backgrounds, experiences and viewpoints are valued. Togetherwork does not make hiring or employment decisions on the basis of race, color, religion, gender, gender identity, sex, sexual orientation, disability, veteran status, age, ethnic or national origin, or any other basis protected by all local, state or federal laws.

Salary Range Disclosure

The base range represents the low and high end of the Togetherwork salary range for this position. Actual salaries will vary and may be above or below the range based on factors including, but not limited to location, experience, and performance. The range listed is just one component of Togetherwork's total compensation package for employees. Other rewards may include discretionary bonuses, long term incentives, a flexible paid vacation/personal time policy, 6 weeks paid parental leave and more.

Salary Range

US Remote: $70,000 - $80,000 USD per year + bonus

Togetherwork provides integrated software and financial solutions to a wide range of communities and organizations including associations, camps, unions, fraternities & sororities, gyms, dance studios, religious congregations, pet services, and more.

Our mission-critical tools help our customers manage and grow their communities, and enhance the depth and breadth of their member engagement. Our team is united in its desire to help our clients better serve and empower their communities.

Note: This role will be supporting our PetCare vertical solution https://www.togetherwork.com/vertical-solutions/pet-care/

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