Marketing Manager E-Commerce (Remote, US-Based)

BADESOFA; United States; Remote; USD 60,000 - 80,000; Full time

Job summary

Ein innovatives Unternehmen sucht einen dynamischen E-Commerce-Manager, der die digitalen Wachstumsstrategien leitet und umsetzt. In dieser spannenden Rolle sind Sie verantwortlich für die Optimierung der Kundenreise auf der DTC-Website, die Planung und Ausführung von Marketingprojekten sowie die Zusammenarbeit mit funktionsübergreifenden Teams. Sie bringen 3-5 Jahre Erfahrung im DTC-E-Commerce mit, idealerweise mit einem Fokus auf Marketing und Produktmanagement. Wenn Sie leidenschaftlich an E-Commerce interessiert sind und einen bedeutenden Einfluss auf die Markenentwicklung haben möchten, ist dies die perfekte Gelegenheit für Sie.

Benefits

Teil eines schnell wachsenden Unternehmens

Kreatives und leidenschaftliches Team

Gestaltung der Markenstimme und des Wachstums

Qualifications

• 3-5 Jahre Erfahrung im DTC E-Commerce, idealerweise in Marketing und Produktmanagement.
• Nachweisbare Fähigkeit, umsetzbare Pläne zu erstellen, die messbare Ergebnisse erzielen.

Responsibilities

• Leitung und Ausführung von E-Commerce- und Marketingstrategien zur Optimierung der Kundenreise.
• Analyse der E-Commerce-Plattform zur Identifizierung von Verbesserungsmöglichkeiten.

Skills

Projektmanagement

Analytisches Denken

Proaktive Arbeitsweise

Trendbewusstsein

Tools

Shopify

Job description

Wer wir sind

Join BADESOFA, a trailblazer in revolutionizing the bathing and wellness experience! Founded in Germany in 2019, we launched the Bath Sofa - a luxurious bathtub cushion that transforms your bath into a haven of comfort and relaxation. Our mission is to bring the cozy feel of a sofa to bathtubs worldwide. With a strong commitment to innovation and comfort, BADESOFA is at the forefront of the "Home Spa Revolution," delivering exceptional bath and home products.

Über die Position

We are seeking a highly motivated and dynamic individual to lead and execute our eCommerce and marketing efforts. This role will be responsible for driving digital growth, managing our DTC site operations, and developing customer-centric strategies to optimize the customer journey. The ideal candidate combines strategic thinking, project management excellence, and a deep understanding of eCommerce and the consumer journey.

Location: (Remote, US-Based)

Das bewegst du bei uns

E-Commerce Site Conversion and Operations:

• Analyze the e-commerce platform’s performance to identify areas of improvement and implement data-driven solutions to enhance the customer journey.
• Collaborate with cross-functional teams (design, product, tech) to refine the shopping experience and ensure alignment with brand values.
• Oversee digital content, new product launches, and updates, while coordinating with third-party logistics (3PL) providers for seamless operations.

Marketing Calendar Planning and Execution:

• Develop and own a cohesive, cross-functional marketing calendar aligned with annual growth objectives.
• Lead the end-to-end execution of marketing projects outside of paid ad spend (e.g., Meta).
• Collaborate with CRM, organic social, and PR teams to establish a brand-building content strategy.
• Play a key role in new product launches, from ideation to market introduction.

Das zeichnet dich aus

Experience:

• Consumer Goods E-Commerce: 3-5 years of experience in fast-paced, direct-to-consumer (DTC) e-commerce businesses, ideally with a focus on marketing and product management.
• Marketing Strategy:Demonstrated ability to create actionable plans that drive measurable results.
• User Experience Expertise: Strong understanding of e-commerce platforms (preferably Shopify) and proven experience implementing improvements to optimize the customer journey.

Skills:

• Project Management: Proven ability to manage multiple projects simultaneously with exceptional attention to detail, ensuring deadlines and goals are consistently met.
• Analytical Mindset:Strong intuition for analyzing KPIs, site data, and marketing results to make data-driven decisions and recommendations.
• Proactive & Independent: A self-starter who thrives in an independent work environment while effectively collaborating with cross-functional teams.
• Trend Awareness: Passion for staying up-to-date with the latest e-commerce, social media, and digital marketing trends to ensure innovative strategies.

Deine Benefits bei uns

• Be part of a fast-growing brand with a unique product at the forefront of the wellness space.
• Collaborate with a passionate, creative, and forward-thinking team.
• Shape the voice and growth of a brand that’s redefining self-care.