Marketing Manager, Remote (Nonprofit Media / Audience Development)

Mediabistro; United States; Remote; USD 80,000 - 90,000; Full time

Job summary

Mediabistro in New York is seeking a Marketing Manager to lead audience development and growth marketing across content and platforms. You will drive cross-promo campaigns, social content, email campaigns and analytics to expand reach and engagement.

The role requires 4–6 years in marketing or digital media, strong writing skills, and familiarity with SEO, social media ads, and performance reporting. Remote-friendly, full-time position based in the United States.

Qualifications

• Bachelor's degree required.
• 4–6 years of marketing, digital media, and/or social media experience.
• Experience managing social media, email, SEO and display campaigns.
• Strong writing and creative abilities with audience targeting.
• Up to date with online marketing trends and measurement.

Responsibilities

• Lead audience development and growth marketing across content and platforms.
• Execute launch plans for new shows and seasons, including cross-promo trades.
• Manage social content strategy and email campaigns.
• Oversee contractors and freelancers for asset development.
• Maintain marketing tech stack and analytics infrastructure.
• Produce weekly and annual performance highlights and insights.
• Monitor sentiment across social and podcast platforms.

Skills

Marketing

Digital media

Social media

Content strategy

Audience development

Writing

Education

Bachelor's degree

Job description

New York, NY (Remote) | Full-Time | $80,000-$90,000/year

About the Role

An independent nonprofit multimedia journalism organization based in Harlem is hiring a Marketing Manager to execute audience development and growth marketing strategies across its content and platforms. The organization is committed to producing multimedia journalism that gives voice to the diversity of the American experience, including podcast programming and digital content.

What the Role Covers

• Executing launch plans for new shows and seasons, including negotiating and executing cross-promo trades, pitching guesting opportunities, and managing promotion on owned media
• Implementing social content strategy across all existing and emerging platforms, consistent with the editorial calendar, including scheduling posts, creating video assets, writing captions, and writing email campaigns
• Overseeing and managing independent contractors and freelancers responsible for asset development
• Serving as steward of the organization's marketing and communications technology stack
• Monitoring sentiment across all social media and podcast platforms through community management
• Producing weekly and annual performance highlights and audience insights
• Maintaining marketing and analytics infrastructure, including monthly metrics reports and fact sheets

Qualifications

• Bachelor's degree required
• 4-6 years of professional experience in marketing, digital media, and/or social media
• Demonstrable experience managing social media, email, SEO, and/or display advertising campaigns
• Strong writing skills and highly creative, with experience identifying target audiences and devising digital campaigns that engage and motivate, particularly through video
• Up to date with the latest trends and best practices in online marketing and measurement