Marketing Manager

Global Times Online; United States; Remote; USD 90,000 - 115,000; Full time

Benefits offered by this job

Medical, dental and vision insurance

Employee premiums fully covered

401(k) with 4% company match

Paid time off and holidays

Flexible hours

Home office setup budget

Learning budget and conference stipend

Job summary

GlobalTimesOnline is seeking a Marketing Manager to own audience growth and subscriber acquisition end-to-end in a fully remote role serving readers in the United States. You will drive multi-channel campaigns, content creation, and funnel reporting to translate activities into readers and revenue.

The ideal candidate brings 3+ years in media or subscriptions, strong writing skills, and hands-on experience with marketing automation and CRM tools such as HubSpot.

Qualifications

• Minimum 3+ years of marketing experience in media, publishing, or subscriptions.
• Hands-on experience running acquisition or demand generation campaigns.
• Strong writing and editing skills.
• Comfortable with marketing automation and CRM tools such as HubSpot.

Responsibilities

• Plan and run multi-channel campaigns across email, paid, social and content.
• Own the content calendar and write or edit landing pages, newsletters and ads.
• Grow and nurture the subscriber base and reactivate lapsed readers.
• Manage marketing automation and track performance in the CRM.
• Test messaging, audiences and creative, then double down on what works.
• Coordinate newsletter launches, events and audience campaigns.
• Report on spend, subscriptions and ROI to leadership.

Skills

Marketing experience

Content writing

HubSpot usage

CRM familiarity

Data-driven mindset

Education

Bachelor's degree or equivalent

Tools

HubSpot

CRM software

Job description

• $90,000 to $115,000 / year, plus performance bonus
• Remote - US

Description

We are seeking a Marketing Manager to join GlobalTimesOnline, a digital news and publishing organization that delivers trusted journalism to readers in over 120 countries. This fully remote role is a great fit for a well rounded marketer who can own audience growth and subscriber acquisition end to end, from campaign idea to pipeline reporting. The ideal candidate is equally comfortable writing a landing page, briefing a designer and reading a funnel report, and wants to see their work turn into real readers and revenue.

Responsibilities

• Plan and run multi channel campaigns across email, paid, social and content
• Own the content calendar and write or edit landing pages, newsletters and ads
• Grow and nurture the subscriber base and reactivate lapsed readers
• Manage marketing automation and track performance in the CRM
• Test messaging, audiences and creative, then double down on what works
• Coordinate newsletter launches, events and audience campaigns
• Report on spend, subscriptions and ROI to leadership

Requirements

• 3+ years of marketing experience, ideally in media, publishing or subscriptions
• Hands on experience running acquisition or demand generation campaigns
• Strong writing and editing skills
• Comfortable with marketing automation and CRM tools such as HubSpot
• Data driven, able to tie activity to subscribers and revenue
• Experience managing paid social or search budgets is a plus
• Bachelor's degree or equivalent practical experience
• Must be authorized to work in the United States
• Medical, dental and vision, with employee premiums fully covered
• 401(k) with a 4% company match
• 18+ days of PTO, paid holidays and a December company wide week off
• Flexible hours and a $1,000 home office setup budget
• $1,500 yearly learning budget and conference stipend