Strategic Marketing Programs Lead (Cross-Functional PM)

Apple Inc.; Culver City (CA); Hybrid; USD 167,000 - 251,000; Full time

Job summary

Apple Inc. is seeking a Central Marketing Cross-Functional Project Manager in Culver City, CA to plan, track, and launch high-impact marketing campaigns and initiatives for Apple Services.

You will coordinate with Marketing, Engineering, Product Design, Localization, and Business teams to ensure timely delivery and alignment with strategic goals. You will lead end-to-end project lifecycles, manage dependencies, maintain data integrity, and provide clear reporting to inform capacity planning and

Qualifications

• Bachelor's degree or equivalent practical experience.
• 7+ years of experience in project management and marketing operations.
• 1+ years of experience managing offers for subscription services.
• Demonstrated experience with lifecycle marketing, CRM, email, mobile app development and/or software engineering lifecycle.
• Proven experience creating, managing, and optimizing complex project workflows, prioritizing initiatives, and tracking multiple projects using leading tools (Quip, Confluence, Wrike) and methodologies (Agile, Scrum).
• Experience partnering with operations, product, engineering, analytics, and marketing teams to strategically prioritize features and programs.
• Strong oral, written, and interpersonal communication skills, with the ability to articulate complex information, present persuasively, and interact effectively with technical and non-technical teams.

Responsibilities

• Identify dependencies, align scope, and manage end-to-end delivery of cross-functional projects across Product Design, Marketing, and Engineering.
• Drive projects through intake, scoping, dependency mapping, scheduling, execution, and launch.
• Build and maintain partnerships with diverse project teams, including technical stakeholders.
• Maintain operational processes and continuously improve workflows.
• Manage change requests across campaigns of varying complexity.
• Maintain accuracy of campaign data in project management systems for reporting.
• Lead cross-functional meetings to define scope, estimate effort, and forecast resource needs.
• Identify and advocate for innovative risk-management solutions.

Skills

Project management

Marketing operations

Lifecycle marketing

CRM

Agile

Scrum

Cross-functional collaboration

Education

Bachelor's degree or equivalent

Tools

Quip

Confluence

Wrike

Job description

Apple Inc. is seeking a Central Marketing Cross-Functional Project Manager in Culver City, CA to plan, track, and launch high-impact marketing campaigns and initiatives for Apple Services.

You will coordinate with Marketing, Engineering, Product Design, Localization, and Business teams to ensure timely delivery and alignment with strategic goals. You will lead end-to-end project lifecycles, manage dependencies, maintain data integrity, and provide clear reporting to inform capacity planning and