Marketing Manager, Non-Acute

Becton Dickinson NA; San Diego (CA); On-site; USD 115,000 - 184,000; Full time

Job summary

BD (Becton, Dickinson and Company) is seeking a Marketing Manager for Non-Acute Markets to develop and execute marketing strategies across priority care settings such as Long-Term Care Pharmacy, Skilled Nursing, EMS, Behavioral Health, and ASC. You will work closely with Sales and Global Product Management to lead integrated programs that drive awareness, demand, and pipeline growth.

The role requires a blend of strategic thinking, execution excellence, market expertise, and cross-functional

Qualifications

• Bachelor's degree in Marketing, Business, Healthcare Administration, Communications, or related field.
• Minimum 5+ years of healthcare marketing experience preferred.
• Minimum 3+ years of B2B marketing experience with demonstrated ownership of campaigns and growth initiatives required.
• Proven experience developing and executing marketing programs that drive demand generation and pipeline growth.
• Experience leading cross-functional projects and coordinating multiple stakeholders.
• Strong analytical, communication, presentation, and project management skills.
• Ability to translate customer insights into actionable marketing strategies.
• Willingness to travel approximately 25% of the time for conferences, customer visits, and events.

Responsibilities

• Market Leadership & Strategy: Develop deep expertise in customer workflows, market trends, competitive dynamics, regulatory requirements, and buying processes.
• Demand Generation & Campaign Management: Develop and execute integrated marketing campaigns that drive awareness, engagement, lead generation, and pipeline growth.
• Conference & Trade Show Strategy: Own conference and trade show strategy for priority non-acute markets and measure ROI.
• Customer Advocacy & Market Shaping: Lead customer testimonial programs, case studies, and thought leadership activities.
• Digital Marketing & Brand Awareness: Partner with digital teams to execute SEO, paid search, social, content, and email marketing.
• Cross-Functional Leadership: Lead cross-functional projects with Sales, Product Management, Marketing Communications, Clinical, and Operations.

Skills

Healthcare marketing

B2B marketing

Cross-functional leadership

Campaign management

Education

Bachelor's degree in Marketing, Business or related field

Job description

Position Summary

The Marketing Manager, Non-Acute Markets is responsible for developing and executing marketing strategies that drive awareness, demand generation, pipeline growth, and customer engagement for BD's MedBank portfolio across priority non-acute healthcare settings. This individual will need to become a market expert in key care settings including Long-Term Care Pharmacy, Skilled Nursing, Emergency Medical Services (EMS), Behavioral Health, Ambulatory Surgery Centers (ASC), and other emerging sites of care. Working closely with Sales and Global Product Management, this role will lead integrated marketing programs that support customer acquisition, retention, and expansion. The position requires a strong blend of strategic thinking, execution excellence, market expertise, and cross‑functional leadership.

Key Responsibilities

• Market Leadership & Strategy
  • Develop deep expertise in customer workflows, market trends, competitive dynamics, regulatory requirements, and buying processes.
  • Support annual strategic planning, market prioritization, and marketing plan development.
• Demand Generation & Campaign Management
  • Develop and execute integrated marketing campaigns that drive awareness, engagement, lead generation, and pipeline growth.
  • Support account‑based marketing (ABM) initiatives focused on strategic customers and target accounts.
  • Measure campaign performance and continuously optimise programs based on lead quality, conversion rates, and ROI.
  • Collaborate with third‑party agencies and external partners to expand demand generation efforts.
• Conference & Trade Show Strategy
  • Own conference and trade show strategy for priority non‑acute markets.
  • Develop annual event plans aligned to business priorities and growth objectives.
  • Lead event execution including sponsorships, speaking engagements, booth strategy, customer meetings, lead capture, and post‑event follow‑up.
  • Measure conference ROI and recommend future investment strategies.
• Customer Advocacy & Market Shaping
  • Lead development of customer testimonial programs, case studies, success stories, and video testimonials.
  • Build and expand customer reference programs across priority market segments.
  • Identify, recruit, and engage Key Opinion Leaders (KOLs) to support thought leadership and market development initiatives.
• Digital Marketing & Brand Awareness
  • Partner with digital marketing teams to execute awareness and demand generation initiatives including: SEO, Paid Search, Social Media, Content Marketing and Email Marketing.
• Cross‑Functional Leadership
  • Lead cross‑functional projects involving Sales, Product Management, Marketing Communications, Clinical, and Operations teams.
  • Support product launches, commercial readiness activities, and sales enablement initiatives.
  • Assist with development of sales tools, training materials, competitive insights, and customer‑facing content.

Required Qualifications

• Bachelor's degree in Marketing, Business, Healthcare Administration, Communications, or related field.
• Minimum 5+ years of healthcare marketing experience preferred.
• Minimum 3+ years of B2B marketing experience with demonstrated ownership of campaigns and growth initiatives required.
• Proven experience developing and executing marketing programs that drive demand generation and pipeline growth.
• Experience leading cross‑functional projects and coordinating multiple stakeholders.
• Strong analytical, communication, presentation, and project management skills.
• Ability to translate customer insights into actionable marketing strategies.
• Willingness to travel approximately 25% of the time for conferences, customer visits, and events.

Preferred Qualifications

• Experience working with non acute market segments such as: Long-Term Care Pharmacies, Ambulatory Surgery Centers (ASC), Emergency Medical Services (EMS), Behavioral Health facilities, etc.

Primary Work Location

USA CA - San Diego Bldg AB

Additional Locations

Work Shift

At BD, we reward, support and develop our associates through our comprehensive Total Rewards program. We are committed to attracting and retaining high quality talent by providing reward and recognition opportunities that promote a performance‑based culture, as well as a competitive package of compensation and benefits programs. You can learn more on our career site under " Our Commitment to You ."

Salary Range Information

$115,000.00 - $183,900.00 USD Annual

Benefits and Compensation

Our salary or hourly rate ranges reward associates fairly and competitively. We regularly review these ranges and factors, such as location, contribute to the range displayed.

Our pay is based on the role and the necessary skills and education to perform it successfully. The salary or hourly rate offered is determined by the role's specific requirements, including any applicable step rate pay system at the work location. Salary or hourly pay ranges are influenced by labor laws and Collective Bargaining Agreement (CBA) requirements applicable to the work location which may also affect the workplace arrangement of the role.

Why Join Us?

To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do. We welcome people with the imagination and drive to help us reinvent the future of healthcare. At BD, you'll discover a culture in which you can learn, grow and thrive. We believe that when people connect in person, we learn faster, collaborate more deeply, and build a stronger culture. Join us and enjoy a culture where face‑to‑face collaboration supports your learning, your progress, and your success. To learn more about BD visit https://bd.com/careers .

Equal Opportunity Statement

Becton, Dickinson, and Company is an Equal Opportunity Employer. We evaluate applicants without regard to race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, and other legally protected characteristics.

COVID‑19 Vaccination

For certain roles at BD, employment is contingent upon the Company's receipt of sufficient proof that you are fully vaccinated against COVID‑19. In some locations, testing for COVID‑19 may be available and/or required. Consistent with BD's Workplace Accommodations Policy, requests for accommodation will be considered pursuant to applicable law.