Senior Marketing Manager, Strategic Customers (West)

bdx; California (MO); On-site; USD 146,000 - 234,000; Full time

Job summary

BD is seeking a dynamic Senior Marketing Manager to accelerate growth among our strategic customers across IDNs and enterprise accounts. This field-based role partners with Strategic Account Executives to win and expand relationships through precision ABM programs and value-based partnerships.

As a senior leader, you will drive cross-functional collaboration with product and digital teams, map buyer journeys, and articulate measurable business impact. Travel required.

Qualifications

• Bachelor’s degree in science, business or a related discipline required.
• 7+ years of experience in marketing, sales, or customer-facing roles within healthcare.
• Experience with B2B environments serving large health systems (IDNs) or GPOs.
• Experience mapping complex buyer journeys and supporting enterprise sales processes.
• Strong cross-functional collaboration skills and executive presence.
• Willingness to work in-office a minimum of 4 days a week with 35% travel.

Responsibilities

• Develop and execute targeted ABM strategies for priority IDNs and enterprise customers.
• Align engagement plans with complex buying committees and executives.
• Activate campaigns with digital and product marketing teams.
• Support executive briefings, workshops, and national events.
• Map journeys and decision drivers to create relevant value propositions.

Skills

ABM strategy

Executive engagement

Cross-functional collaboration

Enterprise growth

Marketing alignment

Education

Bachelor’s degree in science or business

MBA preferred

Tools

Marketing automation platforms

Job description

We are the people who give possibilities purpose

BD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it’s no small feat. It takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our billions of MedTech products per year—to look at the impossible and find transformative solutions that turn dreams into possibilities.

Job Description

About the role:

We are seeking a dynamic Senior Marketing Manager to accelerate growth among our most strategic customers across multiple segments (predominantly IDNs). This field-based role partners directly with Strategic account executives to win and expand enterprise relationships through precision Account-Based Marketing (ABM) and differentiated value programs.

This is a high-visibility role operating at the center of sales, marketing, thought leadership and executive engagement, ideal for a commercially minded leader who thrives in complex healthcare environments and wants to influence enterprise-level growth.

Key Responsibilities

Drive Strategic Account Growth

• Partner with sales leaders to develop and execute targeted ABM strategies for priority IDNs and enterprise-level customers.
• Align engagement plans to complex buying committees and executive stakeholders.
• Activate tailored campaigns in collaboration with digital and product marketing teams.
• Support executive briefings, customer workshops, and national industry events.
• Map customer journeys, pain points, and decision drivers to actual personas, to develop relevant value propositions and targeted account engagement strategies.

Advance Value-Based Partnerships

• Support scalable programs that reinforce our strategic partnership across health systems
• Help articulate and communicate measurable business impact to customer stakeholders.
• Capture insights and successes to strengthen enterprise growth strategies.

Lead Cross-Functional Collaboration

• Serve as a strategic marketing partner and thought partner to sales executives to win despite large, complex deal cycles.
• Collaborate closely with product marketing and digital teams to align messaging and activation.
• Bring field insights back to the organization to sharpen positioning and competitive readiness.
• Measure ABM impact through account engagement, pipeline influence, account progression, executive meetings, and strategic expansion opportunities.

About you:

This role is designed for a commercially sharp marketer who wants to operate at the enterprise level, influence major customer decisions, and help shape the future of strategic partnerships in healthcare.

Minimum Qualifications

• Bachelor’s degree in science, business or a related discipline required
• 7+ years of experience in marketing, sales, or customer-facing commercial roles within healthcare.
• Experience working in a B2B environment, partnering directly with large health systems (IDNs) and/or Group Purchasing Organizations (GPOs) to support customer engagement, business development, and growth initiatives.
• Experience supporting enterprise sales processes and mapping complex buyer journeys.
• Exceptional cross-functional collaboration skills and executive presence.
• Ability to work in office a minimum of 4 days a week with 35% travel.

Preferred Qualifiications:

• MBA or other relevant advanced degree is preferred
• Experience with marketing automation, intent data, analytics, or ABM (Account Based Marketing) platforms to support campaign execution, and performance measurement.
• Working knowledge of Challenger sales and marketing principles.

What Success Looks Like

• Increased penetration and expansion within strategic enterprise accounts.
• Strong alignment between marketing and sales in complex deal cycles.
• Elevated executive engagement and differentiated customer partnerships.
• Measurable contribution to enterprise growth.

At BD, we prioritize on-site collaboration because we believe it fosters creativity, innovation, and effective problem-solving, which are essential in the fast-paced healthcare industry. For most roles, we require a minimum of 4 days of in-office presence per week to maintain our culture of excellence and ensure smooth operations, while also recognizing the importance of flexibility and work-life balance. Remote or field-based positions will have different workplace arrangements which will be indicated in the job posting.

For certain roles at BD, employment is contingent upon the Company’s receipt of sufficient proof that you are fully vaccinated against COVID-19. In some locations, testing for COVID-19 may be available and/or required. Consistent with BD’s Workplace Accommodations Policy, requests for accommodation will be considered pursuant to applicable law.

Why Join Us?

To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do. We welcome people with the imagination and drive to help us reinvent the future of healthcare. At BD, you’ll discover a culture in which you can learn, grow and thrive.

We believe that when people connect in person, we learn faster, collaborate more deeply, and build a stronger culture. Join us and enjoy a culture where face-to-face collaboration supports your learning, your progress, and your success.

Becton, Dickinson, and Company is an Equal Opportunity Employer. We evaluate applicants without regard to race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, and other legally protected characteristics.

Required Skills

Optional Skills

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Primary Work Location

USA CA - San Diego Bldg A&B

Work Shift

At BD, we reward, support and develop our associates through our comprehensive Total Rewards program. We are committed to attracting and retaining high quality talent by providing reward and recognition opportunities that promote a performance-based culture, as well as a competitive package of compensation and benefits programs. You can learn more on our career site under "Our Commitment to You".

Our salary or hourly rate ranges reward associates fairly and competitively. We regularly review these ranges and factors, such as location, contribute to the range displayed.

Our pay is based on the role and the necessary skills and education to perform it successfully. The salary or hourly rate offered is determined by the role's specific requirements, including any applicable step rate pay system at the work location. Salary or hourly pay ranges are influenced by labor laws and Collective Bargaining Agreement (CBA) requirements applicable to the work location which may also affect the workplace arrangement of the role.

Salary Range Information

$146,000.00 - $233,600.00 USD Annual