Marketing Manager - BD Pyxis Platform

Becton Dickinson NA; San Diego (CA); On-site; USD 115,000 - 184,000; Full time

Job summary

BD Pyxis portfolio seeks a Marketing Manager to drive cloud-enabled innovation in medication management. This role sits at the intersection of healthcare, technology, customer experience and commercial growth.

You will shape go-to-market strategies, refine segments and messaging, plan launches, and create customer content while analyzing market, customer and competitive insights to inform decision-making. Collaborate with HEOR, Clinical and Product teams to align evidence generation with

Qualifications

• Bachelor's Degree required.
• Minimum of 3 years of marketing experience.
• Ability to operate in ambiguity and bring structure to opportunities.
• Customer-first mindset with focus on value and outcomes.
• Willingness to travel up to 30%.

Responsibilities

• Go-to-Market Strategy & Product Commercialization.
• Support commercialization strategies for cloud-enabled BD Pyxis portfolio.
• Refine target segments, personas, positioning, messaging, and value propositions.
• Contribute to launch planning, success metrics, and adoption initiatives.
• Identify opportunities to support product adoption and growth.
• Market Awareness & Customer Engagement: execute campaigns to build awareness, engagement and loyalty.
• Develop customer-facing content (e.g., case studies, webinars).
• Analyze customer, market, and competitive insights to inform messaging and strategy.
• Support Business Strategy & Portfolio Growth: develop and execute marketing plans (where to play, how to win).
• Collaborate with HEOR, Clinical, and Product teams to align evidence with commercialization goals.
• Support pricing, promotional, and market development initiatives.

Skills

Strategic marketer

Communication & storytelling

Data-driven decisions

Stakeholder influence

Education

Bachelor's Degree

MBA/masters preferred

Job description

We are the people who give possibilities purposeBD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it's no small feat. It takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our billions of MedTech products per year—to look at the impossible and find transformative solutions that turn dreams into possibilities.

Job Description

Come Shape the Future of Medication Management

About the role:

At BD, we are advancing the future of medication management through the BD Pyxis™ platform, one of healthcare's most trusted technologies for improving medication safety, operational efficiency, and clinical outcomes.

We are seeking a motivated Marketing Manager to help drive the next generation of cloud-enabled innovation across the BD Pyxis™ portfolio. This is an exciting opportunity for a strategic marketer who thrives at the intersection of healthcare, technology, customer experience, and commercial growth.

In this role, you will support go-to-market efforts for innovative solutions, helping health systems optimize workflows, improve efficiency and deliver greater value. If you're passionate about bringing innovative healthcare technologies to market and driving meaningful impact, we'd love to hear from you.

What You'll Do: Key Responsabilities

• Go-to-Market Strategy & Product Commercialization
• Support the development and execution of commercialization strategies for cloud-enabled solutions across the BD Pyxis™ portfolio.
• Help refine target segments, customer personas, positioning, messaging, and value propositions.
• Contribute to launch planning, success metrics, and adoption initiatives.
• Identify and recommend opportunities to support product adoption and growth.
• Market Awareness & Customer Engagement
• Execute campaigns to build awareness, engagement, and loyalty.
• Develop customer facing content (e.g., case studies, webinars).
• Analyze customer, market, and competitive insights to inform messaging and strategy.
• Support Business Strategy & Portfolio Growth
• Assist in the development and execution of marketing plans, including where to play, how to win.
• Collaborate with HEOR, Clinical, and Product teams to align evidence generation with commercialization goals.
• Support pricing, promotional, and market development initiatives

About you:

You are a strategic and creative problem-solver who enjoys tackling complex business challenges and turning insights into action. You excel at building relationships and influencing stakeholders across functions through strong communication, storytelling, and presentation skills. Your analytical mindset enables you to uncover opportunities, make data-driven decisions, and effectively communicate recommendations that drive results.

Minimum Requirements

• Bachelor's Degree
• Minimum of 3 years of marketing and/or commercial experience, or an equivalent combination of relevant education, internships, and related work experience
• Ability to operate in ambiguity and bringing structure to new opportunities
• A customer-first mindset with a focus on delivering value and outcomes
• Ability to travel up to 30%

Preferred Qualifications

• Med Tech experience
• Masters Degree/MBA

Required Skills

Primary Work LocationUSA CA - San Diego Bldg A&BAdditional LocationsWork Shift At BD, we reward, support and develop our associates through our comprehensive Total Rewards program. We are committed to attracting and retaining high quality talent by providing reward and recognition opportunities that promote a performance-based culture, as well as a competitive package of compensation and benefits programs. You can learn more on our career site under " Our Commitment to You ."Our salary or hourly rate ranges reward associates fairly and competitively. We regularly review these ranges and factors, such as location, contribute to the range displayed. Our pay is based on the role and the necessary skills and education to perform it successfully. The salary or hourly rate offered is determined by the role's specific requirements, including any applicable step rate pay system at the work location. Salary or hourly pay ranges are influenced by labor laws and Collective Bargaining Agreement (CBA) requirements applicable to the work location which may also affect the workplace arrangement of the role. Salary Range Information $115,000.00 - $183,900.00 USD Annual

Why Join Us?

To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do. We welcome people with the imagination and drive to help us reinvent the future of healthcare. At BD, you'll discover a culture in which you can learn, grow and thrive. We believe that when people connect in person, we learn faster, collaborate more deeply, and build a stronger culture. Join us and enjoy a culture where face-to-face collaboration supports your learning, your progress, and your success. To learn more about BD visit https://bd.com/careers .

Becton, Dickinson, and Company is an Equal Opportunity Employer. We evaluate applicants without regard to race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, and other legally protected characteristics.