Marketing Manager, Non-Acute

Becton Dickinson; San Diego (CA); On-site; USD 115,000 - 184,000; Full time

Job summary

BD, a global medical technology leader, is seeking a Marketing Manager for Non-Acute Markets to develop and execute strategies that grow awareness, demand and pipeline across Long-Term Care, ASC, EMS, Behavioral Health, and other care settings.

You will partner with Sales and Global Product Management, lead integrated campaigns, ABM, events, customer testimonials, KOL engagement, and digital programs, while guiding cross-functional teams to commercial readiness and impactful market development.

Qualifications

• Bachelor's degree in Marketing, Business, Healthcare Administration, Communications, or related field.
• Minimum 5+ years of healthcare marketing experience preferred.
• Minimum 3+ years of B2B marketing experience with demonstrated ownership of campaigns and growth initiatives.
• Proven experience developing and executing marketing programs that drive demand generation and pipeline growth.
• Experience leading cross-functional projects and coordinating multiple stakeholders.
• Strong analytical, communication, presentation, and project management skills.
• Ability to translate customer insights into actionable marketing strategies.
• Willingness to travel approximately 25% of the time for conferences, customer visits, and events.

Responsibilities

• Develop and execute marketing strategies for BD's MedBank non-acute markets.
• Lead demand generation campaigns and ABM initiatives focused on strategic customers and target accounts.
• Own conference and trade show strategy and measure ROI.
• Drive customer advocacy programs, testimonials, and KOL engagement.
• Collaborate with Sales, Product Management, Marketing Communications, Clinical, and Operations teams.
• Support product launches and sales enablement activities.

Skills

Healthcare marketing

B2B marketing

Campaign management

Cross-functional leadership

Analytics

Communication

Project management

Education

Bachelor's degree in Marketing, Business, Healthcare Administration, Communications, or related field

Job description

We are the people who give possibilities purpose BD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it’s no small feat. It takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our billions of MedTech products per year—to look at the impossible and find transformative solutions that turn dreams into possibilities.

Position Summary

The Marketing Manager, Non-Acute Markets is responsible for developing and executing marketing strategies that drive awareness, demand generation, pipeline growth, and customer engagement for BD's MedBank portfolio across priority non-acute healthcare settings. This individual will need to become a market expert in key care settings including Long-Term Care Pharmacy, Skilled Nursing, Emergency Medical Services (EMS), Behavioral Health, Ambulatory Surgery Centers (ASC), and other emerging sites of care. Working closely with Sales and Global Product Management, this role will lead integrated marketing programs that support customer acquisition, retention, and expansion. The position requires a strong blend of strategic thinking, execution excellence, market expertise, and cross-functional leadership.

Key Responsibilities

• Market Leadership & StrategyDevelop deep expertise in customer workflows, market trends, competitive dynamics, regulatory requirements, and buying processes. Support annual strategic planning, market prioritization, and marketing plan development.
• Demand Generation & Campaign ManagementDevelop and execute integrated marketing campaigns that drive awareness, engagement, lead generation, and pipeline growth. Support account-based marketing (ABM) initiatives focused on strategic customers and target accounts. Measure campaign performance and continuously optimize programs based on lead quality, conversion rates, and ROI. Collaborate with third-party agencies and external partners to expand demand generation efforts.
• Conference & Trade Show StrategyOwn conference and trade show strategy for priority non-acute markets. Develop annual event plans aligned to business priorities and growth objectives. Lead event execution including sponsorships, speaking engagements, booth strategy, customer meetings, lead capture, and post-event follow-up. Measure conference ROI and recommend future investment strategies.
• Customer Advocacy & Market ShapingLead development of customer testimonial programs, case studies, success stories, and video testimonials. Build and expand customer reference programs across priority market segments. Identify, recruit, and engage Key Opinion Leaders (KOLs) to support thought leadership and market development initiatives.
• Digital Marketing & Brand AwarenessPartner with digital marketing teams to execute awareness and demand generation initiatives including: SEO, Paid Search, Social Media, Content Marketing and Email Marketing.
• Cross-Functional LeadershipLead cross-functional projects involving Sales, Product Management, Marketing Communications, Clinical, and Operations teams. Support product launches, commercial readiness activities, and sales enablement initiatives. Assist with development of sales tools, training materials, competitive insights, and customer-facing content.
• Success MetricsPipeline and revenue contribution from priority non-acute markets Conference and campaign ROI Growth of customer reference programs KOL engagement expansion Digital engagement and lead generation performance On-time delivery of strategic marketing initiatives.

Required Qualifications

• Bachelor's degree in Marketing, Business, Healthcare Administration, Communications, or related field.
• Minimum 5+ years of healthcare marketing experience preferred
• Minimum 3+ years of B2B marketing experience with demonstrated ownership of campaigns and growth initiatives required.
• Proven experience developing and executing marketing programs that drive demand generation and pipeline growth.
• Experience leading cross-functional projects and coordinating multiple stakeholders.
• Strong analytical, communication, presentation, and project management skills.
• Ability to translate customer insights into actionable marketing strategies.
• Willingness to travel approximately 25% of the time for conferences, customer visits, and events.

Preferred Qualifications

• Experience working with non acute market segments such as: Long-Term Care Pharmacies, Ambulatory Surgery Centers (ASC), Emergency Medical Services (EMS), Behavioral Health facilities, etc.

Why Join Us

To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do. We welcome people with the imagination and drive to help us reinvent the future of healthcare. At BD, you’ll discover a culture in which you can learn, grow and thrive. We believe that when people connect in person, we learn faster, collaborate more deeply, and build a stronger culture. Join us and enjoy a culture where face-to-face collaboration supports your learning, your progress, and your success. To learn more about BD visit https://bd.com/careers.

Primary Work Location

USA CA - San Diego Bldg A&B

Salary Range Information

$115,000.00 - $183,900.00 USD Annual

Equal Opportunity Employer Statement

Becton, Dickinson, and Company is an Equal Opportunity Employer. We evaluate applicants without regard to race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, and other legally protected characteristics.