Marketing Manager – BD Pyxis Platform

Becton Dickinson; San Diego (CA); On-site; USD 115,000 - 184,000; Full time

Job summary

Becton, Dickinson and Company seeks a strategic Marketing Manager to drive go-to-market efforts for cloud-enabled BD Pyxis solutions. This role merges healthcare insight with technology to deliver commercial growth.

You will shape segmentation, messaging, launch plans, and campaigns to raise awareness and adoption while partnering with HEOR, Clinical and Product teams. Travel up to 30% is required.

Qualifications

• Bachelor’s Degree required.
• 3+ years of marketing and/or commercial experience.
• Ability to travel up to 30%.

Responsibilities

• Develop go-to-market strategy and product commercialization for cloud-enabled BD Pyxis solutions.
• Create campaigns to build awareness, engagement, and loyalty; develop customer-facing content.
• Collaborate with HEOR, Clinical, and Product teams to align evidence with commercialization goals.

Skills

Marketing strategy

Go-to-market

Stakeholder management

Content creation

Education

Bachelor’s Degree

Job description

Job Description

We are the people who give possibilities purpose BD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it’s no small feat. It takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our billions of MedTech products per year—to look at the impossible and find transformative solutions that turn dreams into possibilities.

Job Description Come Shape the Future of Medication Management About the role: At BD, we are advancing the future of medication management through the BD Pyxis™ platform, one of healthcare's most trusted technologies for improving medication safety, operational efficiency, and clinical outcomes. We are seeking a motivated Marketing Manager to help drive the next generation of cloud-enabled innovation across the BD Pyxis™ portfolio. This is an exciting opportunity for a strategic marketer who thrives at the intersection of healthcare, technology, customer experience, and commercial growth. In this role, you will support go-to-market efforts for innovative solutions, helping health systems optimize workflows, improve efficiency and deliver greater value. If you're passionate about bringing innovative healthcare technologies to market and driving meaningful impact, we'd love to hear from you.

What You’ll Do:

Key Responsabilities Go-to-Market Strategy & Product Commercialization Support the development and execution of commercialization strategies for cloud-enabled solutions across the BD Pyxis™ portfolio. Help refine target segments, customer personas, positioning, messaging, and value propositions. Contribute to launch planning, success metrics, and adoption initiatives. Identify and recommend opportunities to support product adoption and growth.

Market Awareness & Customer Engagement Execute campaigns to build awareness, engagement, and loyalty. Develop customer facing content (e.g., case studies, webinars). Analyze customer, market, and competitive insights to inform messaging and strategy.

Support Business Strategy & Portfolio Growth Assist in the development and execution of marketing plans, including where to play, how to win. Collaborate with HEOR, Clinical, and Product teams to align evidence generation with commercialization goals. Support pricing, promotional, and market development initiatives.

About you:

You are a strategic and creative problem-solver who enjoys tackling complex business challenges and turning insights into action. You excel at building relationships and influencing stakeholders across functions through strong communication, storytelling, and presentation skills. Your analytical mindset enables you to uncover opportunities, make data-driven decisions, and effectively communicate recommendations that drive results.

Minimum Requirements

Bachelor’s Degree Minimum of 3 years of marketing and/or commercial experience, or an equivalent combination of relevant education, internships, and related work experience Ability to operate in ambiguity and bringing structure to new opportunities A customer-first mindset with a focus on delivering value and outcomes Ability to travel up to 30%

Preferred Qualifications

Med Tech experience Masters Degree/MBA At BD, we prioritize on-site collaboration because we believe it fosters creativity, innovation, and effective problem-solving, which are essential in the fast-paced healthcare industry. For most roles, we require a minimum of 4 days of in-office presence per week to maintain our culture of excellence and ensure smooth operations, while also recognizing the importance of flexibility and work-life balance. Remote or field-based positions will have different workplace arrangements which will be indicated in the job posting.

Why Join Us?

To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do. We welcome people with the imagination and drive to help us reinvent the future of healthcare. At BD, you’ll discover a culture in which you can learn, grow and thrive. We believe that when people connect in person, we learn faster, collaborate more deeply, and build a stronger culture. Join us and enjoy a culture where face-to-face collaboration supports your learning, your progress, and your success.

To learn more about BD visit https://bd.com/careers. Becton, Dickinson, and Company is an Equal Opportunity Employer. We evaluate applicants without regard to race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, and other legally protected characteristics.

Required Skills Optional Skills .

Primary Work Location USA CA - San Diego Bldg A&B Additional Locations Work Shift

At BD, we reward, support and develop our associates through our comprehensive Total Rewards program. We are committed to attracting and retaining high quality talent by providing reward and recognition opportunities that promote a performance-based culture, as well as a competitive package of compensation and benefits programs. You can learn more on our career site under "Our Commitment to You." Our salary or hourly rate ranges reward associates fairly and competitively. We regularly review these ranges and factors, such as location, contribute to the range displayed. Our pay is based on the role and the necessary skills and education to perform it successfully. The salary or hourly rate offered is determined by the role's specific requirements, including any applicable step rate pay system at the work location. Salary or hourly pay ranges are influenced by labor laws and Collective Bargaining Agreement (CBA) requirements applicable to the work location which may also affect the workplace arrangement of the role. Salary Range Information $115,000.00 - $183,900.00 USD Annual

We are the #MakersofPossible Working together, we make products that patients, families and their healthcare professionals rely on. We do this because we are committed to advancing the world of health™. But it takes the imagination and passion of all of us at BD, from manufacturing to marketing, to look at the impossible and find solutions that turn dreams into possibilities with real-life health benefits for people today, tomorrow and beyond. We share this they together. We are the makers of possible. Becton, Dickinson and Company is an Equal Opportunity Employer. We evaluate applicants without regard to race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, and other legally-protected characteristics.