Sr. Marketing Manager – BD Pyxis Platform

Becton Dickinson; San Diego (CA); On-site; USD 146,000 - 234,000; Full time

Job summary

Becton, Dickinson and Company is seeking a Senior Marketing Manager to drive growth, commercialization, and portfolio strategy for the BD Pyxis platform. This role focuses on market adoption, customer insights, and shaping messaging to accelerate business impact in a fast-paced, global environment.

You will collaborate across marketing, sales, HEOR, clinical, and product teams to define segments, develop value stories, and execute go-to-market plans that improve outcomes and capture market

Qualifications

• Bachelor’s degree in marketing or related field.
• 6+ years of global marketing experience.
• Experience leading product commercialization and go-to-market programs.
• MBA preferred (optional).

Responsibilities

• Lead growth, commercialization, and portfolio strategy for the BD Pyxis platform.
• Define target segments, personas and value propositions to drive adoption.
• Translate insights into actionable growth strategies and messaging.
• Partner with HEOR, Clinical and Product teams to align evidence with commercialization goals.
• Develop and execute marketing plans including campaigns and launches.

Skills

Marketing strategy

Growth initiatives

Product commercialization

Go-to-market planning

Cross-functional leadership

Education

Bachelor's Degree

MBA/_master's preferred

Job description

Job Description

We are the people who give possibilities purpose BD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it’s no small feat. It takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our billions of MedTech products per year—to look at the impossible and find transformative solutions that turn dreams into possibilities.

Come Shape the Future of Medication Management About the role: At BD, we are advancing the future of medication management through the BD Pyxis™ platform. We're looking for a strategic marketing leader to help accelerate growth and innovation. We are seeking a Senior Marketing Manager to lead growth, commercialization, and portfolio strategy for the BD Pyxis™ platform. This role offers the opportunity to influence business strategy, guide market adoption, and bring innovative solutions to market. In this role, you will play a pivotal role in shaping portfolio strategy, leading commercialization efforts, and bringing innovative solutions to market. If you enjoy turning customer insights into growth opportunities and helping shape the future of healthcare, we'd love to hear from you.

What You'll Do:

• Drive Strategy, Growth & Commercialization Lead marketing strategy, identifying opportunities to accelerate growth, adoption, and market leadership.
• Define target segments, customer personas, and value propositions that drive customer acquisition and retention.
• Translate customer, market, and competitive insights into actionable growth strategies.
• Support pricing, promotional, and market development strategies aligned with business objectives.
• Champion the Customer & Market Engage with customers, sales teams, and industry leaders to understand customer needs, workflows, buying behaviors, and market trends.
• Leverage customer and market insights to inform strategy, messaging, and commercialization plans.
• Develop compelling messaging and customer value stories that clearly communicate outcomes.
• Drive Marketing Execution & Business Results Lead the development and execution of marketing plans, including where to play, how to win.
• Define customer segments, personas, and journeys to inform targeting, messaging, and engagement strategies.
• Execute campaigns to build awareness, engagement, and loyalty.
• Collaborate with HEOR, Clinical, and Product teams to align evidence generation with commercialization goals.
• Support pricing, promotional, and market development initiatives.
• Establish success metrics, monitor performance, and optimize marketing investments to drive measurable business results.

About You:

You are a strategic marketer who can connect customer needs, market insights, and business objectives to drive growth and adoption. Success in this role means influencing cross-functional stakeholders, leading commercialization initiatives, and translating complex challenges into actionable strategies that deliver measurable business results. You thrive in a fast-paced, global matrix environment where collaboration, innovation, and customer-centric thinking are key to accelerating market impact.

Minimum Requirements:

• Bachelor’s Degree
• At least 6 years of marketing experience within a complex, global corporate environment
• Experience leading product commercialization, new product launches, and end-to-end lifecycle management
• Experience in developing and executing go-to-market plans, including segmentation, positioning, messaging, launch readiness, and commercial enablement
• Customer-focused, curious, and driven by results
• Comfortable navigating ambiguity and turning ideas into action
• Ability to travel up to 30%

Preferred Qualifications:

Masters Degree/MBA MedTech experience highly preferred

Why Join Us?

To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do. We welcome people with the imagination and drive to help us reinvent the future of healthcare. At BD, you’ll discover a culture in which you can learn, grow and thrive. We believe that when people connect in person, we learn faster, collaborate more deeply, and build a stronger culture. Join us and enjoy a culture where face-to-face collaboration supports your learning, your progress, and your success. To learn more about BD visit https://bd.com/careers. Becton, Dickinson, and Company is an Equal Opportunity Employer. We evaluate applicants without regard to race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, and other legally protected characteristics.

Required Skills Optional Skills . Primary Work Location USA CA - San Diego Bldg A&B Additional Locations Work Shift

At BD, we reward, support and develop our associates through our comprehensive Total Rewards program. We are committed to attracting and retaining high quality talent by providing reward and recognition opportunities that promote a performance-based culture, as well as a competitive package of compensation and benefits programs. You can learn more on our career site under "Our Commitment to You." Our salary or hourly rate ranges reward associates fairly and competitively. We are committed to attracting and retaining high quality talent by providing reward and recognition opportunities that promote a performance-based culture, as well as a competitive package of compensation and benefits programs. You can learn more on our career site under "Our Commitment to You." Our salary or hourly rate ranges reward associates fairly and competitively.

Salary Range Information $146,000.00 - $233,600.00 USD Annual

We are the #MakersofPossible Working together, we make products that patients, families and their healthcare professionals rely on. We do this because we are committed to advancing the world of health™. But it takes the imagination and passion of all of us at BD, from manufacturing to marketing, to look at the impossible and find solutions that turn dreams into possibilities with real-life health benefits for people today, tomorrow and beyond. We make this happen, together. We are the makers of possible.

Becton, Dickinson and Company is an Equal Opportunity Employer. We evaluate applicants without regard to race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, and other legally-protected characteristics.