Manager Marketing & Communication EMEA

Kardex; United States; Remote; USD 100,000 - 150,000; Full time

Benefits offered by this job

Employee Assistance Program

Job summary

Kardex is seeking a Manager Marketing & Communications EMEA to lead and grow BPM across Eastern Europe, the Balkans, the Baltics, the Middle East and South Africa. This role collaborates with regional sales and service teams and distributors to plan data-driven marketing initiatives and build a strong lead pipeline for indirect sales channels.

You will coordinate day-to-day projects, translate global strategies into local campaigns, and drive demand generation while balancing remote

Qualifications

• Fluency in English; additional languages (French/Arabic) are a plus.
• Proven B2B marketing & communications experience in international environments.
• Strong proficiency with marketing automation, CRMs, and analytics.

Responsibilities

• Plan and execute integrated online and offline marketing activities (digital campaigns, events, exhibitions, customer activities, sales enablement).
• Create engaging B2B content across the buying journey (customer stories, videos, thought leadership, social content).
• Develop multi-channel inbound campaigns to build awareness, engagement, conversion and demand.
• Drive lead generation and nurture activities in collaboration with Sales; ensure qualification and handover of opportunities.

Skills

English fluency

French

Arabic

Microsoft 365

Marketing automation

CRM platforms

HubSpot

Salesforce

360-degree campaigns

Digital marketing

Content creation

Lead generation

Event marketing

Data-driven campaigning

Education

Bachelor’s or Master’s degree in Marketing, Communications, Business, or related field

Tools

HubSpot

Salesforce

Microsoft 365

Job description

Описание:

The Kardex Group is one of the world's leading manufacturers of dynamic storage, retrieval, and distribution systems. With more than 3,000 employees worldwide, we develop and manufacture innovative logistics solutions used across a wide range of industries, including industrial manufacturing, retail, healthcare, and administration. The Manager Marketing & Communications EMEA will support the growth of the Business Partner Management (BPM) across Eastern Europe, the Balkans, the Baltics, the Middle East and South Africa. Reporting to the Regional Senior Marketing Manager, the role will work closely with regional sales and service teams and business partners/distributors to plan and execute data- and content-driven online and offline marketing initiatives. Do you have strong international marketing experience in a B2B environment? The role calls for a proactive, results-driven marketer with proven expertise in generating leads through our channel business partners/distributors, building broad brand awareness, and building a strong lead pipeline for our indirect sales channels. You will coordinate day-to-day projects, determine which strategies have the highest success rates for lead conversion, and become part of our BPM team by working remotely from Romania or Cyprus, where our BPM office is located.

Задачи:

• Online & Offline Marketing Plan and execute integrated marketing activities, including digital campaigns, events, exhibitions, customer activities, and sales enablement.
• Content & Assets Creation Create and promote engaging B2B content across the buyer journey, including customer stories, videos, thought leadership, and social media content.
• Inbound & Demand Generation Develop multi-channel inbound campaigns to drive awareness, engagement, conversion, and demand. Use performance data to continuously optimize results.
• Lead Generation Drive lead generation and nurturing activities in close collaboration with Sales, ensuring effective qualification and handover of opportunities.
• Sales and Service Support Educate internal & external stakeholders and manage their needs and expectations.
• Partners Enablement Drive the channel partner network in the logistics or intralogistics industry.
• Collaboration Partner with regional and global Marketing and Sales teams to translate global strategies into impactful local campaigns and bring innovative ideas to the BPM region

Требования:

• Bachelor’s or Master’s degree in Marketing, Communications, Business, or related field.
• Profund B2B experience in Marketing & Communications within an international business environment, ideally in technology, industrial, automation, logistics, or a similar environment.
• Fluent in English; French and/or Arabic is a plus Proficiency in Microsoft 365, marketing automation, and CRMs (knowledge of HubSpot and Salesforce is a plus).
• Strong experience in 360 integrated campaigns & demand generation tactics.
• Digital Marketing Proficiency: Expert in online channels, paid marketing, social media, email marketing, inbound marketing.
• Hands-on experience with content creation: landing pages, social media posts, video, case studies, presentations, and marketing assets.
• Experience managing customer events, trade shows, fairs, exhibitions, and webinars.
• Strong understanding of funnel metrics and conversion: pipeline generation and progression; lead nurturing & qualification.
• Data-driven Performance: using analytics to optimize campaigns, measure performance, and drive ROI.

Условия:

Company culture: Respect, team spirit, reliability, and passion shape the way we work together. A positive and familiar working atmosphere is our top priority.

Long-term perspectives: Secure job in a growing international company with exciting development opportunities.

Comprehensive support: Structured onboarding process, training opportunities, and a strong collaborative team environment.

Work-life balance: Flexible working hours, vacation according the legal setup of the country living in and the option for mobile working.

Aditional benefits: Employee Assistance Program