Marketing manager in AI upskilling

UpSkill Universe; United States; Hybrid; USD 60,000 - 67,000; Full time

Benefits offered by this job

Early Friday finishes.

Unlimited paid holiday.

Flexible working, hybrid or remote in/

Referral, commission and bonus schemes

Job summary

UpSkill Universe — международная организация в области повышения квалификации и обучения ИИ. Вакансия ориентирована на руководителя маркетинга, который разрабатывает стратегию роста, отвечает за позиционирование, контент и многоканальные кампании для привлечения лидов и поддержки продаж.

Роль предполагает гибридный формат работы с возможностью удалённой работы внутри Великобритании; ожидается лидерство, координация с Head of Growth и CEO, а также развитие команды по мере роста функции.

Qualifications

• Опыт B2B-маркетинга, планирование и реализация кампаний, которые приводили к росту бизнеса.
• Опыт в обучении и развитии, консалтинге, профессиональных услугах, HR или People.
• Сильное планирование кампаний и управление проектами, умение справляться с competing priorities.

Responsibilities

• Владение маркетинговым планом, связанного с целями роста и коммерческими приоритетами: формирование позиционирования и посылов.
• Проведение многофункциональных B2B кампаний для повышения осведомленности и генерации квалифицированных лидов для отдела продаж.
• Управление контент-стратегией и календарём, включая кейсы, вебинары и материалы лидерства во множестве каналов.
• Обеспечение согласованности бренда и месседжей по всем каналам; анализ вклада маркетинга в запросы и конвейер продаж.

Skills

B2B Marketing

Content Strategy

Multi-channel Campaigns

Marketing Analytics

HubSpot Experience

Tools

HubSpot

GA4

Google Search Console

Job description

Описание

UpSkill Universe is a multi-award-winning AI upskilling and training organisation, founded in 2015. We design and deliver practical learning programmes for large enterprises, governments and community partners, and we have now trained close to 800,000 people across 43 countries, working with organisations including Google, Sky, UBS, HSBC, Visa, Lloyds Bank and Santander.

Задачи

• Owning a marketing plan tied to our growth targets and commercial priorities.
• Defining our positioning, messaging and priority audiences using market insight, client feedback and sales intelligence.
• Running multi-channel B2B campaigns that build awareness and generate qualified enquiries for Sales.
• Owning the content strategy and editorial calendar, including thought leadership, case studies and webinars.
• Keeping our brand and messaging consistent across every channel.
• Measuring marketing's contribution to enquiries and pipeline through HubSpot and reporting on it clearly.
• Develop and deliver a marketing plan aligned with UpSkill Universe's growth objectives, agreed with the Head of Growth and the CEO and reviewed each quarter.
• Define and refine our positioning, propositions and messaging for each priority audience, drawing on market insight, client feedback and what Sales hears in live conversations.
• Plan and prioritise marketing activity, managing the marketing budget, external suppliers and delivery timelines.
• Plan and run multi-channel B2B campaigns across LinkedIn, email, the website, webinars and events, each with a clear call to action and a follow-up journey.
• Work with Growth and Sales on target accounts, prospecting and live opportunities so that campaigns reach the organisations we most want to work with.
• Build lead capture, scoring and nurture journeys in HubSpot that move interest towards a sales conversation, with a clean handover to Sales.
• Test and refine messaging, formats and channels to improve engagement and conversion.
• Own the content strategy and editorial calendar, producing content that shows our expertise and speaks directly to the challenges our audiences face.
• Develop articles, case studies, client stories, webinars and lead magnets with internal subject matter experts, including material the CEO and Sales can use in their own conversations.
• Keep messaging and brand positioning consistent across channels, and find ways to extend our reach through partners, guest contributions, awards and external platforms.
• Set clear objectives and tracking for every campaign and report monthly on marketing's contribution to enquiries and pipeline.
• Use HubSpot, GA4 and Google Search Console to understand what is working, keep marketing data accurate and spot where to improve.
• Work closely with Growth, Sales, Product and Delivery, as well as external suppliers, to build a repeatable and scalable marketing approach, using AI tools wherever they make the work faster and better.

Требования

• Proven experience in B2B marketing, including planning and delivering campaigns that have contributed to business growth.
• Experience in learning and development, consultancy, professional services, HR or People, or a related environment.
• Strong campaign planning and project management skills, with the ability to manage competing priorities and deliver against deadlines.
• Excellent writing, editing and storytelling skills, able to turn complex ideas into clear and compelling content across channels.
• A good understanding of demand generation, lead capture and nurture, and how marketing and sales work together.
• Confident using marketing data and analytics to assess performance, draw conclusions and improve results.
• Будет плюсом: hands-on HubSpot or marketing automation experience; a track record of marketing to enterprise HR, L&D or People leaders; experience creating case studies, customer stories and lead magnets used in sales conversations; an interest in how AI is changing work and learning; experience with SEO, GA4 and Google Search Console

Условия

• This is a permanent, full-time role reporting to the Head of Growth.
• You can work hybrid from our London office or remotely within the UK, with time together for team days, client meetings and events.
• After 12 to 18 months, and against clear performance measures, there is a route into a Head of Marketing role, with the opportunity to build and lead a small team as the function grows.
• Access to annual learning grants so you can take control of your learning and development journey.
• Early Friday finishes.
• Unlimited paid holiday.
• Flexible working, whether hybrid or remote within the UK.
• Referral, commission and bonus schemes.
• Well-being initiatives and a busy social calendar.
• A strong tech set-up, whether you are working from home or in our London office.
• This position offers a salary of £45,000 to £50,000, depending on experience.