Marketing Lead

FinPro.; New York (NY); Hybrid; USD 180,000 - 240,000; Full time

Benefits offered by this job

Equity participation

Medical insurance

Dental insurance

Vision insurance

401(k) with company matching

Flexible paid time off

Work-from-home stipend

Job summary

FinPro. is seeking a Founding Marketing Lead in New York to build and own the marketing function from the ground up. You will partner with the CEO to shape strategy, brand, and demand generation for an ambitious, AI-insurance-focused technology business.

This role offers equity participation and a hybrid work setup with four days in the office. You’ll have the autonomy to hire, develop and lead a marketing team as the company scales.

Qualifications

• 5+ years in B2B marketing, SaaS or enterprise environments.
• Ability to build and lead a marketing function from scratch.
• Excellent communication and brand positioning skills.

Responsibilities

• Develop and execute a marketing strategy aligned with growth objectives.
• Own brand positioning, messaging and external communications.
• Build targeted account-based campaigns to engage enterprise decision-makers.
• Collaborate with Sales to generate opportunities and support complex cycles.
• Develop thought leadership, content and industry engagement initiatives.
• Establish partnerships and identify events and networking opportunities.
• Create sales enablement materials to support high-value conversations.
• Track performance and optimize campaigns for results.
• Explore AI tools to improve efficiency and outcomes.

Skills

Account-based marketing

Demand generation

Sales-led growth

Startup experience

Independent execution

Brand positioning

Enterprise marketing

Job description

• Location: United States | Hybrid – 4 days in office


• Experience: 5+ years


• Compensation: Competitive Base Salary + Equity

The Opportunity

What if your next marketing role gave you the freedom to build something entirely your own? We're partnering with an ambitious, venture-backed technology business operating at the intersection of AI and insurance, looking to appoint a Founding Marketing Lead at a pivotal stage of its growth. The business is gaining significant commercial traction, backed by established investors and bringing modern technology to an industry with enormous potential for innovation. Now, they're looking for someone to take ownership of marketing and help shape the next chapter.

This isn't an opportunity to step into an established marketing department. It's a chance to create one. You'll work directly with the CEO, have genuine influence over commercial strategy and take responsibility for how the business positions itself, builds relationships and generates demand. As the company scales, so will your remit, with the opportunity to build and lead your own marketing team.

Why This Opportunity?

• Build something from scratch: Take full ownership of marketing strategy, execution and the foundations of a growing function.


• Direct exposure to leadership: Work closely with the CEO and influence key commercial decisions.


• Strong growth potential: Join a well-backed business with proven commercial momentum and significant ambitions.


• A genuine leadership opportunity: Start hands-on, with the potential to hire, develop and lead a marketing team.


• Equity participation: Have a direct stake in the company's future success.


• Freedom to innovate: Bring your own ideas, experiment with new technologies and shape how marketing is done.


• Meaningful market impact: Help position an innovative AI business within an established industry undergoing technological change.

About the Role

As Founding Marketing Lead, you'll play a central role in building brand awareness, creating commercial opportunities and establishing a scalable marketing strategy. Working closely with senior leadership and the sales function, you'll help the business engage enterprise customers and stand out in a competitive market.

Responsibilities

• Develop and execute a marketing strategy aligned with commercial growth objectives.


• Own brand positioning, messaging and external communications.


• Build targeted account-based marketing campaigns to engage enterprise decision-makers.


• Work closely with Sales to generate qualified opportunities and support complex sales cycles.


• Develop thought leadership, content and industry engagement initiatives.


• Establish strategic partnerships and identify relevant events and networking opportunities.


• Create compelling sales enablement materials that support high-value commercial conversations.


• Track marketing performance, optimise campaigns and identify opportunities for improvement.


• Explore emerging AI tools and modern marketing techniques to improve efficiency and results.

About You

We're looking for someone who combines strategic thinking with a genuine willingness to roll up their sleeves. You'll be comfortable operating independently, making decisions and building processes without relying on an established playbook.

Ideally, you'll bring:

• 5+ years of experience in B2B marketing, ideally within SaaS, technology or another enterprise-focused environment.

Required Skills

• Strong knowledge of account-based marketing, demand generation and sales-led growth.


• Experience working in a startup, scale-up or fast-moving commercial environment.


• The ability to build and execute marketing initiatives independently.


• Excellent communication, content creation and brand positioning skills.


• A commercially focused mindset, with the ability to measure marketing impact.


• Confidence collaborating with senior leadership and sales teams.


• An interest in AI and the evolving technology landscape.

Above all, we're looking for someone who wants ownership, enjoys building and is excited by the opportunity to shape a company's marketing direction.

Preferred Skills

• Experience within InsurTech, FinTech or vertical SaaS would be advantageous, but isn't essential.

What's on Offer?

• Equity participation


• Opportunity to establish and grow an entire marketing function


• Direct collaboration with the CEO and senior leadership


• Medical, dental and vision insurance


• 401(k) with company matching


• Flexible paid time off


• Work-from-home stipend


• A collaborative, ambitious team with significant room for professional growth