Marketing Manager- Harley Davidson

Panama-City-Beach-Cycles-LL; Panama City Beach (FL); On-site; USD 70,000 - 110,000; Full time

Job summary

Panama-City-Beach-Cycles-LL seeks a Marketing Manager to develop and manage dealership marketing strategies across digital and traditional channels. You will drive traffic, increase sales, and boost brand awareness while coordinating campaigns with sales, service, and management teams.

The role requires 3–5+ years of automotive retail marketing experience, strong analytical skills, and proficiency with marketing tools, CRM systems, and content management.

Qualifications

• Bachelor's degree in Marketing or related field.
• 3–5+ years of marketing experience.
• Automotive dealership or retail marketing experience preferred.
• Strong analytic and data-driven decision making.

Responsibilities

• Develop and execute marketing plans to achieve sales and traffic goals.
• Manage digital marketing campaigns including SEO, SEM, email, and social media.
• Oversee advertising across print, radio, TV, and online platforms.
• Coordinate events, campaigns, and community outreach activities.
• Analyze marketing metrics and adjust strategies.
• Maintain dealership branding across channels.
• Manage marketing budgets and vendor relations.
• Collaborate with sales, service, and management teams.
• Update website content and online listings.
• Monitor market trends and competitor activity.

Skills

Marketing Principles

Digital Advertising

Branding Strategies

Communication Skills

Analytics & Metrics

Campaign Management

CRM Tools

Project Management

Team Collaboration

Education

Bachelor's degree in Marketing

Tools

Google Analytics

SEO/SEM Tools

Social Media Platforms

CRM Software

Email Marketing Platforms

Job description

Position Summary

The Marketing Manager is responsible for developing, implementing, and managing all dealership marketing strategies to drive customer traffic, increase sales, and enhance brand awareness. This role oversees digital and traditional marketing efforts, advertising campaigns, social media, and promotional activities to support dealership growth across all departments.

Essential Duties and Responsibilities

• Develop and execute comprehensive marketing plans to achieve dealership sales and traffic goals.
• Manage digital marketing campaigns, including SEO, SEM, email marketing, and social media.
• Oversee advertising initiatives across print, radio, television, and online platforms.
• Coordinate promotional events, sales campaigns, and community outreach activities.
• Analyze marketing performance metrics and adjust strategies to improve results.
• Maintain dealership branding consistency across all marketing channels.
• Manage marketing budgets and ensure cost-effective allocation of resources.
• Work with vendors, agencies, and internal teams to produce marketing materials.
• Update and maintain dealership website content and online listings.
• Monitor competitor marketing activities and market trends.
• Support inventory marketing strategies for new and used vehicle sales.
• Collaborate with sales, service, and management teams to align marketing efforts with business goals.

Requirements

Qualifications

• Strong knowledge of marketing principles, digital advertising, and branding strategies.
• Excellent communication and creative thinking skills.
• Strong analytical ability to interpret marketing data and performance metrics.
• Ability to manage multiple campaigns and deadlines simultaneously.
• Proficiency with digital marketing tools, analytics platforms, and CRM systems.
• Strong project management and organizational skills.
• Ability to work effectively with internal teams and external vendors.

Education and Experience

• Bachelor's degree in Marketing, Business, Communications, or related field required.
• 3-5+ years of marketing experience required.
• Automotive dealership or retail marketing experience strongly preferred.
• Experience with digital marketing platforms and advertising analytics preferred.

Physical Requirements

• Ability to sit and work at a computer for extended periods.
• Frequent use of computers, phones, and marketing software tools.
• Ability to occasionally lift up to 20 pounds (marketing materials or displays).
• Ability to attend events, meetings, and dealership functions as needed.
• Ability to work flexible hours during campaigns or events.

Work Environment

Work is performed primarily in a dealership office environment with frequent computer use, collaboration with staff and vendors, and occasional on-site event coordination in a fast-paced, creative, and deadline-driven setting.

Equal Employment Opportunity Statement

The Company is an Equal Opportunity Employer and prohibits discrimination and harassment of any kind. Employment decisions are made without regard to race, color, religion, sex, national origin, age, disability, veteran status, or any other protected status under applicable law.

This job description is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required for this position. Management reserves the right to modify, add, or remove duties and assign other responsibilities as necessary.