Marketing Coordinator - Bristol

The Cole Family of Harley-Davidson Dealerships; Bristol (TN); On-site; USD 40,000 - 60,000; Full time

Benefits offered by this job

401K

Paid Vacation & Holidays

Medical, Dental, Vision, Life, Cancer, Accidental, and Disability Insurance

Health Flexible Spending Account

Company Discounts

Zay Zoon Earned Wage Access

Opportunities for growth and professional development

Job summary

The Cole Family of Harley-Davidson Dealerships is seeking a full-time Marketing Coordinator in Bristol, VA. The role involves creating and implementing the marketing plan, conducting market research, and organizing community events. Ideal candidates will have strong communication skills and a preference for experience in promotional activities and knowledge of Harley-Davidson products. The dealership offers various benefits including 401K, paid vacation, and opportunities for personal growth.

Qualifications

• Ability to effectively communicate with a diverse customer base.
• Experience or training in marketing and promotional activities is preferred.
• Knowledge of Harley-Davidson motorcycles is a plus.

Responsibilities

• Create and implement the dealership's marketing plan.
• Conduct market research and manage data to enhance marketing efforts.
• Organize community events and promotional activities.
• Develop and oversee the annual marketing budget.
• Monitor promotional campaign results for effectiveness.

Skills

Communication skills

Customer relationship management

Market research

Promotional activities experience

Job description

Marketing Coordinator – Bristol, VA

Well established local dealership is currently looking for a full‑time highly‑motivated Marketing Coordinator responsible for coordinating and promoting the dealership's Marketing Program.

An Equal Opportunity Employer.

Benefits

• 401K
• Paid Vacation & Holidays
• Medical, Dental, Vision, Life, Cancer, Accidental, and Disability Insurance
• Health Flexible Spending Account
• Company Discounts
• Zay Zoon Earned Wage Access
• Opportunities for growth and professional development

Responsibilities

• Responsible for the creation and implementation of the dealership’s marketing plan; also maintains routine updates of the marketing plan.
• Conduct market research activities and analysis and establishes data management to improve the dealership’s marketing efforts.
• Coordinate the development and implementation of the dealership’s marketing, advertising, and public relations activities.
• Organize community events for the dealership, such as fashion shows, open houses, motorcycle rides, and charity events; also organize HOG chapter activities.
• Develop and manage annual marketing budgets, regularly monitors expenditures, and prepares summary assessments and reports.
• Monitor and analyze marketing promotion results to determine effectiveness of each promotion campaign.
• Attend training sessions to keep current with marketing techniques.

Requirements

• Ability to get along with a broad customer base.
• Excellent communication skills.
• Prefer experience and/or training in promotional activities.
• Prefer knowledge and experience with marketing of Harley‑Davidson motorcycles, and other products sold by the dealership, or the demonstrated ability to quickly learn them.

Are you ready to take your career to the next level? Do you want to be a part of the winning team? Looking for a change of scenery? Whether it’s a majestic view from a mountain oasis or the fresh breeze of ocean waters, our dealership locations offer the ideal place for you.

All statements made by applicants for employment during the application will be checked for accuracy. We offer equal employment opportunities to all qualified persons without regard to race, color, sex (including gender identity and sexual orientation), religion, age, national origin, genetic information, citizenship status, marital status, pregnancy (including childbirth, related medical conditions, and lactation), physical or mental disability, past, present, or future service in the Uniformed Services of the United States, or any other basis prohibited by local, state, or federal law. If you need help to fill out this application form or during any phase of the application, interview, or employment process, please notify the Human Resources Officer to discuss accommodations. The use of this form does not mean there are positions open and does not obligate us in any way.