Assistant Sales Manager Harley Davidson

Cigar City Motors INC; Tampa (FL); On-site; USD 45,000 - 65,000; Full time

Job summary

Cigar City Motors INC is seeking an Assistant Sales Manager to support the Sales Manager in daily dealership operations and team performance in Tampa, FL.

You will coach sales staff, close deals, manage showroom traffic, and ensure processes align with dealership standards, driving guest satisfaction and revenue growth.

Qualifications

• High school diploma or GED required.
• Associate's or Bachelor's degree in Business, Marketing, or related field preferred.

Responsibilities

• Assist the Sales Manager in daily sales department operations.
• Coach and train sales staff to improve performance and guest experience.
• Assist in closing vehicle sales and supporting deal negotiations.
• Monitor showroom traffic, lead flow, and CRM activity for timely follow-up.
• Ensure sales processes from lead to delivery are followed.
• Help manage inventory presentation, pricing, and vehicle merchandising.
• Review sales performance metrics and team goals.
• Assist in handling guest concerns and escalating issues as needed.
• Coordinate with finance, service, and other departments for smooth transactions.
• Participate in hiring, training, and onboarding of sales staff.
• Conduct daily sales meetings and motivate the team.
• Maintain compliance with dealership policies and manufacturer standards.

Skills

Leadership

Coaching

Communication

Guest service

Negotiation

CRM proficiency

Sales discipline

Team motivation

Education

High school diploma or GED

Associate's or Bachelor's degree preferred

Tools

CRM systems

Dealership software

Job description

Description

Position Summary

The Assistant Sales Manager supports the Sales Manager in overseeing daily dealership sales operations, team performance, guest experience, and inventory management. This role assists in coaching sales staff, closing deals, managing showroom traffic, and ensuring sales processes are executed efficiently and in compliance with dealership standards. The ideal candidate is a strong leader with automotive sales experience and the ability to motivate a team while maintaining excellent guest satisfaction.

Essential Duties and Responsibilities

• Assist the Sales Manager in overseeing daily sales department operations.
• Support, train, and coach sales associates to improve performance and guest experience.
• Assist in closing vehicle sales and supporting deal negotiations.
• Monitor showroom traffic, lead flow, and CRM activity to ensure timely follow-up.
• Ensure sales processes are followed consistently from lead to delivery.
• Help manage inventory presentation, pricing, and vehicle merchandising.
• Review and monitor sales performance metrics and team goals.
• Assist in handling guest concerns and resolving escalated sales issues.
• Support desk deals, trade-in appraisals, and vehicle valuations.
• Coordinate with finance, service, and other departments to ensure smooth transactions.
• Participate in hiring, training, and onboarding of sales staff.
• Conduct daily sales meetings and provide motivation and direction to the team.
• Ensure compliance with dealership policies and manufacturer standards.
• Assist in maintaining a professional and customer-focused showroom environment.
• Perform additional duties as assigned by Sales Manager or General Manager.

Requirements

Qualifications

• Strong leadership, communication, and coaching skills.
• Excellent guest service and sales abilities.
• Ability to motivate and manage a sales team effectively.
• Strong negotiation and closing skills.
• Knowledge of automotive sales processes and dealership operations.
• Proficiency with CRM systems and dealership software.
• Strong organizational and problem-solving abilities.
• Ability to work in a fast-paced, results-driven environment.

Education and Experience

• High school diploma or GED required.
• Associate's or Bachelor's degree in Business, Marketing, or related field preferred.
• Minimum of 2-5 years of automotive sales experience required.
• Prior experience as a Senior Sales Associate, Desk Manager, or Sales Lead preferred.