Marketing Manager

Harley-Davidson, Inc.; Dumfries (VA); On-site; USD 55,000 - 75,000; Full time

Benefits offered by this job

Medical Insurance

Dental Insurance

Vision Insurance

401(k) Match

Paid Time Off

Employee Discounts

Professional Development

Job summary

Harley-Davidson, Inc. is seeking a Marketing Specialist for our Virginia dealership network to develop and execute marketing campaigns and events that showcase the Harley-Davidson experience.

You will manage social media, digital ads, and content creation; collaborate with community partners; and track ROI to report results to management, while upholding Harley-Davidson brand standards and customer engagement.

Qualifications

• Bachelor's degree in Marketing, Communications, or a related field preferred.
• Minimum 3-5 years of marketing experience, preferably in retail, automotive, or powersports industries.
• Proficiency in digital marketing platforms, social media management, and analytics tools.
• Strong creative, organizational, and project management skills.
• Ability to plan and execute large-scale events with attention to detail.
• Excellent written and verbal communication skills.
• Experience managing marketing budgets and tracking ROI.
• Familiarity with Harley-Davidson culture and customers preferred.
• Proficient in Adobe Creative Suite, Canva, Google Analytics, and Microsoft Office.
• Valid driver's license and motorcycle endorsement preferred.

Responsibilities

• Develop and execute dealership marketing campaigns and events.
• Manage social media, digital ads, and website updates.
• Create engaging content that highlights the Harley-Davidson experience.
• Build partnerships with community organizations and media outlets.
• Track campaign performance and report results to management.

Skills

Marketing strategy

Digital marketing

Social media management

Analytics tools

Event planning

Content creation

Budget management

Communication

Harley culture

Adobe Creative Suite

Canva

Google Analytics

Microsoft Office

Driver's license

Motorcycle endorsement

Education

Bachelor's degree in Marketing/Communications

Tools

Adobe Creative Suite

Canva

Google Analytics

Microsoft Office

Job description

Description

Responsibilities

• Develop and execute dealership marketing campaigns and events.
• Manage social media, digital ads, and website updates.
• Create engaging content that highlights the Harley-Davidson experience.
• Build partnerships with community organizations and media outlets.
• Track campaign performance and report results to management.

Qualifications

• Bachelor's degree in Marketing, Communications, or a related field preferred.
• Minimum 3-5 years of marketing experience, preferably in retail, automotive, or powersports industries.
• Proficiency in digital marketing platforms, social media management, and analytics tools.
• Strong creative, organizational, and project management skills.
• Ability to plan and execute large-scale events with attention to detail.
• Excellent written and verbal communication skills.
• Experience managing marketing budgets and tracking ROI.
• Familiarity with Harley-Davidson culture and customers preferred.
• Proficient in Adobe Creative Suite, Canva, Google Analytics, and Microsoft Office.
• Valid driver's license and motorcycle endorsement preferred.

Compensation & Benefits

• Competitive salary based on experience
• Medical, Dental, and Vision Insurance
• LegalShield Coverage
• Voluntary Life Insurance, Long-Term Disability (LTD), Accident, and Critical Illness Insurance
• 401(k) with Employer Match
• Paid Sick Leave, Vacation, and Holidays
• Employee discounts on Harley-Davidson motorcycles, apparel, and accessories
• Opportunities for professional development and Harley-Davidson training