Assistant Sales Manager Harley Davidson

H-D of Florida Group; Tampa (FL); On-site; USD 45,000 - 65,000; Full time

Job summary

H-D of Florida Group in Tampa, FL is seeking an Assistant Sales Manager to support the Sales Manager in daily dealership sales operations, coaching staff, and ensuring exceptional guest satisfaction. You will assist in closing vehicle deals, monitor showroom traffic and CRM activity, and help manage inventory presentation and pricing with accuracy.

Collaborating with finance, service, and other departments, you will lead daily sales meetings and help hire, train, and onboard sales staff to drive

Qualifications

• Strong leadership, communication, and coaching skills.

Responsibilities

• Assist the Sales Manager in overseeing daily sales department operations.

Skills

Leadership

Communication

Coaching

Guest service

Negotiation

Closing deals

CRM knowledge

Organization

Problem-solving

Time management

Education

High school diploma or GED

Associate/Bachelor's degree preferred

Tools

CRM software

Job description

Position Summary

The Assistant Sales Manager supports the Sales Manager in overseeing daily dealership sales operations, team performance, guest experience, and inventory management. This role assists in coaching sales staff, closing deals, managing showroom traffic, and ensuring sales processes are executed efficiently and in compliance with dealership standards. The ideal candidate is a strong leader with automotive sales experience and the ability to motivate a team while maintaining excellent guest satisfaction.

Essential Duties and Responsibilities

• Assist the Sales Manager in overseeing daily sales department operations.
• Support, train, and coach sales associates to improve performance and guest experience.
• Assist in closing vehicle sales and supporting deal negotiations.
• Monitor showroom traffic, lead flow, and CRM activity to ensure timely follow-up.
• Ensure sales processes are followed consistently from lead to delivery.
• Help manage inventory presentation, pricing, and vehicle merchandising.
• Review and monitor sales performance metrics and team goals.
• Assist in handling guest concerns and resolving escalated sales issues.
• Support desk deals, trade-in appraisals, and vehicle valuations.
• Coordinate with finance, service, and other departments to ensure smooth transactions.
• Participate in hiring, training, and onboarding of sales staff.
• Conduct daily sales meetings and provide motivation and direction to the team.
• Ensure compliance with dealership policies and manufacturer standards.
• Assist in maintaining a professional and customer-focused showroom environment.
• Perform additional duties as assigned by Sales Manager or General Manager.

Qualifications

• Strong leadership, communication, and coaching skills.
• Excellent guest service and sales abilities.
• Ability to motivate and manage a sales team effectively.
• Strong negotiation and closing skills.
• Knowledge of automotive sales processes and dealership operations.
• Proficiency with CRM systems and dealership software.
• Strong organizational and problem-solving abilities.
• Ability to work in a fast-paced, results-driven environment.

Education and Experience

• High school diploma or GED required.
• Associate’s or Bachelor’s degree in Business, Marketing, or related field preferred.
• Minimum of 2–5 years of automotive sales experience required.
• Prior experience as a Senior Sales Associate, Desk Manager, or Sales Lead preferred.
• Management or supervisory experience is a plus.

Physical Requirements

• Frequent standing, walking, and movement throughout showroom and lot.
• Ability to sit for periods while completing administrative or desk deal work.
• Ability to drive and operate vehicles for demonstrations and test drives.
• Ability to lift and carry up to 25–50 pounds occasionally.
• Ability to communicate effectively in person, by phone, and electronically.

Work Environment

Fast-paced automotive dealership sales environment with frequent interaction with customers, sales staff, and management. Work includes indoor showroom operations and outdoor vehicle demonstrations, with moderate noise levels and occasional extended hours based on sales volume and dealership needs.

Equal Employment Opportunity Statement

The Company is an Equal Opportunity Employer and prohibits discrimination and harassment of any kind. Employment decisions are made without regard to race, color, religion, sex, national origin, age, disability, veteran status, or any other protected status under applicable law.

This job description is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required for this position. Management reserves the right to modify, add, or remove duties and assign other responsibilities as necessary.