Marketing Manager (Growth Programs)

Runway; United States; Hybrid; USD 90,000 - 150,000; Full time

Benefits offered by this job

Medical, dental, vision coverage (100%

Unlimited PTO

401k matching (3%)

Remote stipend $250/mo

Parental leave 16 weeks

L&D $600 stipend

Wellness $600 stipend

Summer Fridays

One Medical membership

Donations to community charities

Custom tech setup stipend

Job summary

Runway is seeking a Marketing Manager to build and scale high-impact programs across our creator, partner, sponsorship, and growth ecosystem. This generalist role moves fluidly between strategy and execution and will own programs that reach priority audiences and drive demand.

In the near term, you will manage creator partnerships, evaluate sponsorship opportunities, and develop co-marketing with customers, technology partners, and vendors.

Qualifications

• 4+ years of experience building marketing campaigns, influencer, affiliate, or growth programs from 0 to 1.
• Commercially minded, highly organized, creative, and comfortable in ambiguity.
• Experience managing creator partnerships with a clear view of long-form vs short-form content.
• Ability to translate broad goals into concrete, executable plans.

Responsibilities

• Manage creator and influencer partnerships, including affiliates.
• Evaluate sponsorship opportunities and build co-marketing programs with customers and partners.
• Identify opportunities, develop briefs, manage outreach, and coordinate execution.
• Track performance and recommend scaling, changes, or stops.
• Collaborate with growth, creative, comms, events, PMM, sales, and finance to ensure on-brand, outcome-driven programs.

Skills

Influencer partnerships

Sponsorships

Partnership marketing

Campaign management

Growth programs

Job description

• Runway is looking for a Marketing Manager to help build and scale high-impact marketing programs across our creator, partner, sponsorship, and growth ecosystem
• This is a generalist marketing role for someone who can move fluidly between strategy and execution. Some immediate areas of focus include influencer creator partnerships, sponsorships, and partnership marketing
• The right person is commercially minded, highly organized, creative, and comfortable operating in ambiguity
• You will own and support marketing programs that help Runway reach priority audiences, grow demand, and deepen our presence among our target audiences
• In the near term, this will include managing creator and influencer partnerships including affiliates, evaluating sponsorship opportunities, and building co-marketing programs with customers, technology partners, model providers, vendors, and ecosystem partners
• You will work across the full program lifecycle: identifying opportunities, developing briefs, managing outreach, coordinating execution, tracking performance, and recommending what to scale, change, or stop
• You will partner closely with growth, creative, comms, events, PMM, sales, business development, legal, and finance to make sure programs are clear, on-brand, operationally sound, and connected to business outcomes

Benefits

• 100% medical, dental, and vision coverage: We cover 100% of medical, dental and vision for our US employees AND their dependents. Based on the plans selected, we have complimentary mental health benefits and a free One Medical membership
• Unlimited days of PTO: We have unlimited PTO with a minimum of 15 days a year. We also have a paid sabbatical program after employees have been with Runway for 3 years and again after 5 years. And of course, we can’t forget about Summer Fridays
• 401k Matching, 3% matching: Plan for the future! We provide a 3% 401K match for our US based employees
• Remote $250 stipend: All of our employees outside of commuting distance to the office, can expense up to $250 per month on co-working spaces, lunch or groceries, and internet connection
• Donations supporting our community: Beyond our employees, we have a commitment to our communities. Every quarter, Runway employees choose an organization for the company to support through a donation
• Custom setup, tech setup stipend: In addition to the choice of laptop, all employees get a stipend to customize their tech set up as they want
• Parental leave for all parents: We offer 16 weeks of fully paid parental leave plus a gradual return to work plan. This coverage is for all parents, regardless of how a child is brought into the family
• L&D $600 stipend: We’re investing in our employees’ long term growth by giving every employee $600 per year to spend on their personal or professional development. That means conferences, courses, and books, oh my!
• Wellness $600 stipend: We set ambitious goals and work hard to achieve them, so we believe it’s important to invest in employees’ mental and physical health. The $600 annual wellness stipend can be used for anything from therapy sessions to gym memberships

We are looking for someone who can build repeatable programs, manage relationships, and execute campaigns to turn marketing ideas into measurable growthExperience writing briefs, managing timelines, coordinating stakeholders, and translating broad goals into concrete plansWe’re looking for a marketing generalist with strong executional judgment and enough strategic range to work across multiple types of programs for a range of B2C and B2B audiencesExperience managing external relationships: creators, sponsors, agencies, freelancers or vendorsYou should care about measurement and be able to connect marketing programs to outcomes such as subscriptions, ARR, and enterprise pipeline influence4+ years of experience building marketing campaigns, influencer, affiliate, or growth programs from 0 to 1You should be comfortable with ambiguity and able to build from scratch. This role requires someone who can create structure where it does not yet exist, but without slowing the team down with unnecessary processStrong taste, communication skills, and judgment around brand, audience fit, creator quality, partner value, business impact, and operational tradeoffsExperience managing creator partnerships with a clear view of how long-form content performs differently from short-form and other social channelsExperience in AI, SaaS, subscription productsExperience creating partner-facing materials such as briefs, sponsorship packages, or co-marketing materialsFamiliarity with Runway, AI video, creator communities, internet culture, and the broader creative technology ecosystem