Founding Developer Relations Lead

Workman Labs; Northern (KY); Hybrid; USD 220,000 - 270,000; Full time

Job summary

Runway seeks its first Developer Relations Lead to build a creative developer community around the Runway API, including content, demos, and events. You will gather developer feedback to influence product direction while driving adoption and engagement across the Runway Dev user base.

You will own content strategy, run community events, and partner with product and marketing to craft onboarding experiences that accelerate API builds, with a strong emphasis on generative AI and creative

Qualifications

• 5+ years in developer relations or similar, with AI/ML focus preferred.
• Strong familiarity with generative video and image models.
• Ability to build programs and communities from scratch in a startup.
• Proven track record of driving developer API adoption and engagement.
• Experience producing developer-facing content across formats (docs, demos, videos).
• Deep enthusiasm for generative AI and staying ahead of trends.

Responsibilities

• Produce high-quality tutorials, demos, sample repos, and technical walkthroughs.
• Own social and X content strategy for the developer audience.
• Lead regular developer communications, newsletters, changelogs, and office hours.
• Prototype creative content meeting developers where they are.
• Lead hackathons, sponsorships, and developer events end-to-end.
• Represent Runway at conferences, meetups, and online communities.
• Surface developer sentiment and market signals to product teams.
• Track and report developer funnel metrics and API engagement.

Skills

Developer relations

Community growth

Technical content

Engineering fundamentals

Startup experience

Generative AI

APIs

Public speaking

Tools

BI tools

Job description

Runway is hiring its first developer relations lead to build a creative developer community around the Runway API: content, demos, events, and carrying developer feedback back into the product.

$220,000 – $270,000 / yr

Location

Remote (US)

Remote

Seniority

Lead

Compared with 37 other Go To Market roles: Common across similar roles Unique to this role

What you'll do

• Produce Content That Gets Developers BuildingProduce high-quality tutorials, demos, sample repos, and technical walkthroughs that showcase what's possible with media models
• Own social and X content strategy for the developer audience - rapid demos, creative experiments, prompting tips, and technical threads Common
• Run regular developer communications including email newsletters, changelogs, and recurring developer office hours Unique
• Prototype creative, targeted content that meets developers where they are
• Build & Energize the Creative Developer CommunityLead hackathons, sponsorships, and developer events end-to-end - from concept and logistics to execution and follow-through
• Build and nurture a community of creative technologists, researchers, and developers pushing the boundaries of generative video and image
• Represent Runway at conferences, meetups, and online communities; be a recognizable and trusted presence in the generative AI developer ecosystem
• Surface developer sentiment, emerging use cases, and market signals back to internal teams to inform product direction Common
• Optimize the Developer Funnel.Optimize the full developer funnel from awareness to activation; drive adoption and engagement across our Runway Dev user base with a structured, data-informed engagement strategy
• Partner with product & design to create onboarding experiences that get developers from zero to their first successful API build in minutes
• Identify high-potential developers through usage and spend signals and route them into the right engagement tracks
• Track, analyze, and report on developer funnel metrics and API engagement using BI tools and data
• Champion Developers InternallyServe as the primary point of contact for the developer community; be genuinely accessible, responsive, and useful Unique
• Build a tight, structured feedback loop between developers and the Product and Engineering teams - surface trends, flag blockers, and advocate for developer needs
• Partner with Marketing and GTM to create developer-focused activation campaigns that resonate with a technical, creative audience Common
• Define and track success metrics tied to developer activation, API engagement, and community growth

What you'll need

• 5+ years in developer relations, developer advocacy, or a highly technical, community-facing role; ideally within AI/ML, creative tech, or a research-adjacent organization Common
• Deep, hands-on familiarity with generative video and image models; you've built with them, you experiment constantly, and you follow this space closely
• Comfort operating in a startup environment. You've built programs, communities, or developer motions from scratch and know how to create structure and momentum without a playbook to follow.
• Strong engineering fundamentals: you can build demos independently, debug API integrations, and speak credibly with technical audiences
• A genuine creative sensibility - you understand the needs of designers, filmmakers, and creative technologists, not just traditional software engineers, and you move fluidly between those worlds
• Proven track record of driving developer community growth and API adoption with measurable outcomes
• Experience producing developer-facing content across formats: documentation, video demos, short-form social, and live technical presentations
• Deep enthusiasm for generative AI; you stay close to the technology, build with it, and have a strong point of view on where it's going