Marketing Manager, Growth Programs

Runway; New York (NY); On-site; USD 110,000 - 140,000; Full time

Job summary

Runway is seeking a Marketing Manager to build and scale high-impact programs across creator, partner, sponsorship, and growth ecosystems. This generalist role blends strategy with execution and focuses on influencer partnerships, sponsorships, and co-marketing with customers, technology partners, and vendors.

The ideal candidate is commercially minded, highly organized, and comfortable operating in ambiguity.

Qualifications

• Marketing generalist with strong executional judgment and strategic range across B2C and B2B audiences.
• Experience managing creator partnerships with long-form vs short-form content across social channels.
• 4+ years building marketing campaigns, influencer, affiliate, or growth programs from 0 to 1.
• Experience managing external relationships: creators, sponsors, agencies, freelancers or vendors.
• Experience writing briefs, managing timelines, coordinating stakeholders, translating goals into concrete plans.
• Strong sense of brand fit, audience, partner value, business impact, and operational tradeoffs.
• You can build structure from scratch and tolerate ambiguity without slowing the team.
• Ability to connect programs to outcomes like subscriptions, ARR, and enterprise pipeline.

Responsibilities

• You will own and support marketing programs to reach priority audiences and drive demand.
• In the near term, manage creator/influencer partnerships, affiliates, sponsorships, and co-marketing with partners.
• You will manage the full program lifecycle from opportunities to briefs, outreach, execution, and performance review.

Skills

Marketing generalist

Creator partnerships

Influencer marketing

Affiliate programs

Growth programs

Campaign management

External relationships

Brief writing

Timeline management

Measurement & outcomes

Job description

We are building AI to simulate the world through merging art and science.
We believe that world models are at the frontier of progress in artificial intelligence. Language models alone won’t solve the world’s hardest problems – robotics, disease, scientific discovery. Real progress requires models that experience the world and learn from their mistakes, the same way that humans do. And this kind of trial and error can be massively accelerated when done in simulation, rather than in the real world.
World models offer the most clear path to general‑purpose simulation, changing how stories are told, how scientific progress is made and how the next frontiers of humanity are reached.

Our team consists of creative, open minded, caring and ambitious people who are determined to change the world. We aspire to continuously build impossible things and our ability to do so relies on building an incredible team. If you are driven to do the same, we'd love to hear from you.

About the Role

Runway is looking for a Marketing Manager to help build and scale high-impact marketing programs across our creator, partner, sponsorship, and growth ecosystem.

This is a generalist marketing role for someone who can move fluidly between strategy and execution. Some immediate areas of focus include influencer creator partnerships, sponsorships, and partnership marketing.

The right person is commercially minded, highly organized, creative, and comfortable operating in ambiguity. We are looking for someone who can build repeatable programs, manage relationships, and execute campaigns to turn marketing ideas into measurable growth.

What You’ll Do

• You will own and support marketing programs that help Runway reach priority audiences, grow demand, and deepen our presence among our target audiences.

• In the near term, this will include managing creator and influencer partnerships including affiliates, evaluating sponsorship opportunities, and building co-marketing programs with customers, technology partners, model providers, vendors, and ecosystem partners.

• You will work across the full program lifecycle: identifying opportunities, developing briefs, managing outreach, coordinating execution, tracking performance, and recommending what to scale, change, or stop.

• You will partner closely with growth, creative, comms, events, PMM, sales, business development, legal, and finance to make sure programs are clear, on‑brand, operationally sound, and connected to business outcomes.

What We’re Looking For

• We’re looking for a marketing generalist with strong executional judgment and enough strategic range to work across multiple types of programs for a range of B2C and B2B audiences.

• Experience managing creator partnerships with a clear view of how long‑form content performs differently from short‑form and other social channels.

• 4+ years of experience building marketing campaigns, influencer, affiliate, or growth programs from 0 to 1.

• Experience managing external relationships: creators, sponsors, agencies, freelancers or vendors.

• Experience writing briefs, managing timelines, coordinating stakeholders, and translating broad goals into concrete plans.

• Strong taste, communication skills, and judgment around brand, audience fit, creator quality, partner value, business impact, and operational tradeoffs.

• You should be comfortable with ambiguity and able to build from scratch. This role requires someone who can create structure where it does not yet exist, but without slowing the team down with unnecessary process.

• You should care about measurement and be able to connect marketing programs to outcomes such as subscriptions, ARR, and enterprise pipeline influence.

Nice to Have

• Experience in AI, SaaS, subscription products.

• Experience creating partner-facing materials such as briefs, sponsorship packages, or co-marketing materials.

• Familiarity with Runway, AI video, creator communities, internet culture, and the broader creative technology ecosystem.

Runway strives to recruit and retain exceptional talent from diverse backgrounds while ensuring pay equity for our team. Our salary ranges are based on competitive market rates for our size, stage and industry, and salary is just one part of the overall compensation package we provide.

There are many factors that go into salary determinations, including relevant experience, skill level and qualifications assessed during the interview process, and maintaining internal equity with peers on the team. The range shared below is a general expectation for the function as posted, but we are also open to considering candidates who may be more or less experienced than outlined in the job description. In this case, we will communicate any updates in the expected salary range.

Lastly, the provided range is the expected salary for candidates in the U.S. Outside of those regions, there may be a change in the range, which again, will be communicated to candidates.

Working at Runway

Great things come from great teams. We’d love to hear from you.

We’re committed to creating a space where our employees can bring their full selves to work and have equal opportunity to succeed. So regardless of race, gender identity or expression, sexual orientation, religion, origin, ability, age, veteran status, if joining this mission speaks to you,

More about Runway

• Universal World Simulator

• GWM-1

• Gen-4.5

• General World Models

• Robotics SDK

• Conversational Real-time Agents

• Runway Studios

We're excited to be recognized as a best place to work:

Crain's | InHerSight | BuiltIn NYC | INC