Marketing Manager for Multi-faceted Aviation Company

Rocket Air Academy; Melbourne (FL); Hybrid; USD 85,000 - 120,000; Full time

Benefits offered by this job

Medical

Dental

Vision

401(k) Savings Plan

Paid Time Off

Job summary

JSfirm, LLC is seeking a Marketing Manager to oversee the marketing strategy across all departments in an in‑office role in Florida. You will craft and implement strategies, drive campaigns, and ensure cross‑department alignment with data‑driven decision making.

You will lead major campaigns, manage budgets for ROI, and collaborate with department heads to ensure cohesive brand communication and successful launches, promotions, and events.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• 5+ years’ proven experience leading marketing campaigns across multiple channels.
• Prior aviation experience strongly preferred.
• Strong understanding of digital marketing, content creation, and analytics tools.
• Exceptional leadership, project management, and communication skills.

Responsibilities

• Develop and implement comprehensive marketing strategies for each department.
• Align marketing objectives with business strategies and growth plans.
• Direct the design and execution of major marketing campaigns across all departments.
• Oversee budget allocation for marketing campaigns, ensuring ROI.
• Track, measure, and analyze the performance of marketing campaigns across channels.
• Provide detailed reports to department heads and senior leadership with ROI analysis.
• Leverage data analytics to optimize future marketing efforts and growth opportunities.
• Collaborate with cross-functional teams to drive launches, promotions, and events.

Skills

Leadership

Project management

Communication skills

Digital marketing

Content creation

Education

Bachelor’s degree in Marketing, Communications, Business, or a related field

Job description

The Marketing Manager will be responsible for overseeing the marketing strategy across all company departments. This high-level role involves crafting and implementing marketing strategies, driving campaigns, ensuring cross-departmental alignment, and leading data-driven decision-making. The Marketing Manager will work closely with department heads to ensure cohesive brand communication, execution of goals, and achievement of long-term objectives.

5 Main Roles and Responsibilities

• Strategy & Planning

Duties and Responsibilities

Develop and implement comprehensive marketing strategies for each department, considering their unique goals and target markets.

Align marketing objectives with the company’s business strategies and growth plans.

Identify market trends, customer behavior, and competitive insights to inform decision-making and refine marketing initiatives.

Set short-term and long-term marketing goals, ensuring integration into overall business plans.

Direct the design and execution of major marketing campaigns across all departments.

Ensure consistency in messaging, branding, and tone across all marketing channels.

Collaborate with cross-functional teams to drive successful launches, promotions, and events and act as the key liaison between the marketing department and department heads.

Oversee budget allocation for marketing campaigns, ensuring optimal ROI.

Manage alignment of marketing objectives, timelines, and resources across departments.

Facilitate weekly department meetings to maintain smooth communication, ensuring all team members are informed and aligned on marketing initiatives.

Address any bottlenecks or challenges to ensure timely execution of marketing projects.

Track, measure, and analyze the performance of marketing campaigns across all channels.

Provide detailed reports to department heads and senior leadership, presenting insights, key performance metrics, and ROI analysis.

Leverage data analytics tools to optimize future marketing efforts and identify growth opportunities.

Adjust strategies as needed based on performance data and changing market conditions.

Contribute to the creation of marketing content, including copywriting, graphics, video production, or overseeing third-party vendors as necessary.

Ensure all content aligns with brand guidelines and resonates with the target audience.

Provide creative direction and guidance to the content development team when required.

Benefits

• Medical
• Dental
• Vision
• 401(k) Savings Plan
• Paid Time Off

In Office Position

Salary Commensurate with Experience

Requirements

Qualifications

Bachelor’s degree in Marketing, Communications, Business, or a related field required.

5+ years’ proven experience leading marketing campaigns across multiple channels required.

Prior aviation experience strongly preferred.

Strong understanding of digital marketing, content creation, and analytics tools.

Exceptional leadership, project management, and communication skills.

Ability to work in a fast-paced environment and manage multiple brands and projects simultaneously.

Physical Requirements

Ability to safely navigate varied work environments, including office, airport, hangar, and outdoor areas, when required by business needs.

Possible exposure to varying weather conditions, aircraft noise, and uneven walking surfaces.

Ability to stand and walk for extended periods during events and promotional activities and to safely move throughout operational areas while following applicable safety requirements.

Ability to sit and work at a computer for extended periods.

Ability to communicate effectively in person, by telephone, and through digital communication platforms.

Ability to occasionally lift, carry, and move materials, equipment, marketing displays, or supplies weighing up to 25 pounds.

Ability to bend, stoop, reach, and maneuver as necessary to set up or retrieve marketing materials and equipment.

Ability to work at events, trade shows, promotional activities, and other off-site functions, which may require extended periods of standing and walking.

Ability to work occasional evenings, weekends, or extended hours for marketing events or special projects, as required.

Job and company information not to be copied, shared, scraped, or otherwise disseminated without explicit consent of JSfirm, LLC.