Marketing Manager

Aircraft Executives; Atlanta (GA); On-site; USD 90,000 - 130,000; Full time

Job summary

Aircraft Executives is seeking a Marketing Manager to lead and execute the companys marketing and brand strategy, spanning branding, content, digital marketing, partnerships, events, PR, business development, and inbound lead generation.

The role reports to the CEO and focuses on growing brand recognition and generating qualified opportunities within business aviation.

Qualifications

• Bachelors degree in Marketing, Communications, Business, Journalism, or related field.
• 5+ years of marketing experience with increasing responsibilities.
• Strong writing, editing, and communication skills.
• Experience managing websites, email marketing, CRM systems, and digital advertising.
• Experience developing partnerships, sponsorships, or business development is preferred.

Responsibilities

• Own and maintain the brand across client-facing and public channels.
• Develop and manage marketing collateral: presentations, reports, brochures, proposals, one-pagers, trade show materials.
• Develop and manage content strategy, newsletters, market reports, emails, website content, social posts, press releases.
• Oversee website updates, landing pages, listings, SEO, lead-generation, and CRM data integrity.
• Plan and execute events, conferences, speaking engagements, sponsorships, and thought leadership opportunities.
• Develop PR strategies, media relationships, interviews, and industry awards.

Skills

Marketing strategy

Strong writing

Project management

CRM platforms

Education

Bachelors degree

Tools

Salesforce

WordPress

Adobe Creative Suite

Canva

Job description

Aircraft Executives is a business aircraft brokerage firm specializing in aircraft acquisitions, sales, inventory, and advisory.

We are seeking a highly organized, creative, strategic, and results-oriented Marketing Manager to lead and execute the company's marketing and brand strategy.

This role is ideal for someone who enjoys high-level strategic planning and hands-on execution across branding, content creation, digital marketing, strategic partnerships, events, public relations, business development, and inbound lead generation.

Reporting directly to the CEO, the Marketing Manager will play a critical role in shaping the company's public image, supporting revenue growth, generating qualified inbound opportunities, and positioning Aircraft Executives as a premier and recognizable brand in business aviation.

The ideal candidate doesn't simply execute a marketing plan—they look for opportunities to grow the brand, build relationships, create demand, and put Aircraft Executives in front of the right people.

Key ResponsibilitiesBrand Management & Marketing Collateral

• Own and maintain the Aircraft Executives brand across all client-facing and public channels.
• Develop and manage presentations, market reports, brochures, proposals, one-pagers, trade show materials, aircraft marketing materials, and other sales collateral.
• Establish and enforce brand standards across all marketing and communications initiatives.
• Continuously look for opportunities to elevate the company's brand, positioning, messaging, and market presence.
• Manage relationships with graphic designers, printers, photographers, videographers, and other creative vendors.
• Ensure external communications consistently reflect the professionalism, expertise, and premium positioning of Aircraft Executives.

Content, Communications & Thought Leadership

• Develop and manage the firm's content strategy and editorial calendar.
• Write, edit, and publish newsletters, market reports, email campaigns, website content, social media posts, and press releases.
• Monitor business aviation news, market activity, and industry trends, translating market intelligence into compelling content.
• Turn Aircraft Executives' transactions, market data, expertise, and client insights into valuable content that builds credibility and generates business.
• Assist company leadership and Sales Directors with thought leadership articles, industry commentary, media interviews, and publication submissions.
• Coordinate public relations efforts and industry publication placements.
• Identify opportunities for Aircraft Executives and its executives to become recognized voices within business aviation.
• Develop content that educates aircraft owners and buyers while positioning Aircraft Executives as a trusted authority.

Website & Digital Marketing

• Serve as the primary owner of the company website.
• Manage website updates, landing pages, aircraft listings, blogs, SEO initiatives, and lead-generation efforts.
• Analyze website traffic, user behavior, and conversion metrics to improve performance.
• Develop strategies to increase organic search visibility and qualified inbound traffic.
• Oversee digital advertising campaigns, retargeting, email marketing, and marketing automation initiatives.
• Maintain CRM segmentation, data integrity, lead tracking, and reporting.
• Develop and optimize digital campaigns designed to convert website visitors and prospects into qualified leads.
• Continuously evaluate new digital channels and technologies that can expand the company's reach and improve performance.

Brand Partnerships, Business Development & Growth Initiatives

• Develop and execute strategic brand partnership initiatives that increase Aircraft Executives' visibility, credibility, and reach within business aviation.
• Identify and pursue partnerships with complementary brands, media organizations, industry associations, events, content creators, and other organizations aligned with Aircraft Executives' target audience.
• Create and manage co-branded campaigns, content, events sponsorships, educational initiatives, and other partnership opportunities.
• Develop strategic relationships that can expand Aircraft Executives' audience and create long-term business opportunities.
• Identify new channels and creative opportunities to generate awareness, qualified inbound leads, referrals, and new business.
• Develop campaigns designed to put Aircraft Executives in front of aircraft owners, buyers, operators, executives, and other high-value prospects.
• Work closely with the CEO and Sales Directors to identify target markets, ideal client profiles, and business development opportunities that marketing can support.
• Develop strategies to turn Aircraft Executives' expertise, market data, transactions, and client relationships into compelling marketing and lead-generation opportunities.
• Proactively identify opportunities for the company to participate in relevant conversations, publications, events, podcasts, social platforms, and other channels where prospects engage.
• Build and maintain strategic marketing and business development relationships that can generate long-term brand exposure and referral opportunities.
• Continuously test new marketing channels, campaigns, partnerships, and initiatives to determine what drives the strongest brand awareness, engagement, and revenue impact.

Aircraft Listing Marketing

• Manage the marketing launch of aircraft listings from acquisition through sale.
• Coordinate photography, videography, listing copy, brochures, and digital assets.
• Publish and maintain listings across Controller, JetNet, Aircraft Exchange, AvBuyer, and other aviation marketplaces.
• Partner with Sales Directors to verify specifications, hours, equipment, and aircraft details before publication.
• Develop compelling marketing strategies for individual aircraft based on the aircraft, market, and target buyer.
• Ensure speed-to-market while maintaining exceptional quality and accuracy standards.
• Continuously evaluate new ways to increase exposure and buyer engagement for aircraft listings.

Events, Speaking Engagements & Industry Partnerships

• Plan and execute the firm's participation in industry conferences, trade shows, client events, and networking functions.
• Identify, secure, and coordinate speaking engagements, panel discussions, webinars, podcasts, and other thought leadership opportunities for company executives.
• Manage sponsorships and strategic industry partnerships.
• Develop co-marketing and referral relationships with finance, insurance, title and escrow, management, MRO, and aviation service providers.
• Identify high-value events, organizations, and industry communities where Aircraft Executives should have a greater presence.
• Develop creative event and experiential marketing initiatives that strengthen relationships with clients and prospects.
• Oversee client testimonial and referral programs.

Public Relations & Media

• Develop and execute proactive PR strategies to increase Aircraft Executives' visibility within business aviation and relevant business media.
• Build relationships with aviation journalists, publications, podcast hosts, event organizers, and other media contacts.
• Identify opportunities for company executives to provide commentary on market trends, transactions, aircraft values, and industry developments.
• Coordinate press releases, media outreach, interviews, contributed articles, and industry awards.
• Pursue opportunities that establish Aircraft Executives as a recognized authority and trusted source within business aviation.

Executive Communications & Employer Branding

• Support executive communications and company announcements.
• Coordinate employee interviews, customer success stories, and internal spotlight features.
• Assist with recruiting marketing initiatives, including job postings, employer branding materials, onboarding content, and culture-focused communications.
• Help position Aircraft Executives as an employer of choice within business aviation.
• Develop content that showcases the company's people, culture, expertise, transactions, and accomplishments.

Marketing Operations & Analytics

• Manage the annual marketing calendar, budgets, project timelines, and vendor relationships.
• Track and report on KPIs including lead generation, website traffic, email engagement, social engagement, event ROI, partnership performance, and marketing-attributed revenue.
• Establish meaningful marketing attribution and reporting so the company can understand what initiatives produce results.
• Continuously evaluate and improve marketing processes, technology, and reporting systems.
• Manage multiple initiatives simultaneously while maintaining a high standard of quality and execution.
• Work closely with leadership and sales to ensure marketing initiatives align with company revenue goals.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, Journalism, or a related field.
• 5+ years of marketing experience with increasing levels of responsibility.
• Strong writing, editing, and communication skills.
• Demonstrated ability to develop and execute marketing strategies, not simply follow established plans.
• Experience managing websites, email marketing platforms, CRM systems, and digital advertising campaigns.
• Proficiency with marketing analytics, SEO, lead generation, and digital marketing strategies.
• Experience developing partnerships, sponsorships, referral relationships, or other business development initiatives is strongly preferred.
• Strong project management and organizational skills with exceptional attention to detail.
• Ability to manage multiple projects simultaneously in a fast-paced environment.
• Creative mindset with the ability to identify and execute new opportunities for brand growth.
• Comfortable working directly with senior executives and taking ownership of projects from concept through execution.
• Experience with Adobe Creative Suite, Canva, Salesforce, WordPress, or similar marketing platforms is preferred.
• Aviation industry experience is a plus but not required.