Marketing Manager - Events

Placements24; Willows (CA); Hybrid; USD 80,000 - 110,000; Full time

Benefits offered by this job

Remote-first work environment

Flexible working hours

Professional development budget

Job summary

Placements24 is seeking a strategic Marketing Manager focused on events to drive attendance and engagement for arts and entertainment programs. You will craft comprehensive campaigns, manage branding, and coordinate with producers, digital marketers, and sales teams to optimize ticket sales and audience reach.

The role blends creative storytelling with rigorous analytics, offering remote-first work and opportunities to lead high-profile cultural events across multiple channels.

Qualifications

• Bachelor's degree in Marketing, Communications, or related field.
• 5+ years in marketing, with event marketing focus in arts/entertainment.
• Proven multi-channel marketing campaign success.
• Strong digital marketing, social media, and analytics knowledge.
• Excellent copywriting and budget ROI tracking.

Responsibilities

• Develop and implement integrated marketing plans for events across digital, social, PR, and traditional channels.
• Manage event branding, messaging, and collateral with the creative team.
• Oversee digital marketing, social campaigns, email, and online ads to maximize reach and ticket sales.
• Analyze campaign data and provide regular reports to optimize spend and strategy.
• Coordinate with ticketing platforms and sales teams for seamless ticket buying.
• Build relationships with media partners, influencers, and community organizations.

Skills

Event marketing

Multi-channel campaigns

Digital marketing

Analytics

Education

Bachelor's degree in Marketing/Communications

Tools

Google Analytics

Email marketing platforms

CRM systems

Job description

About the Role

Our client is looking for a strategic and results-driven Marketing Manager specializing in events to join their dynamic team in Welkom . You will be responsible for developing and executing comprehensive marketing strategies to drive attendance and engagement for a variety of arts and entertainment events. This role requires a blend of creative thinking and analytical rigor to ensure successful campaign outcomes. You will collaborate with event producers, creative teams, and digital marketers to craft compelling narratives and reach target audiences effectively. This is an excellent opportunity to shape the marketing footprint of significant cultural happenings.

Key Responsibilities

• Develop and implement integrated marketing plans for all assigned events, encompassing digital, social media, PR, and traditional channels.
• Manage event branding, messaging, and promotional collateral development in collaboration with the creative team.
• Oversee digital marketing efforts, including social media campaigns, email marketing, and online advertising, to maximize reach and ticket sales.
• Analyze campaign performance data, providing regular reports and insights to optimize marketing spend and strategy.
• Coordinate with ticketing platforms and sales teams to ensure seamless ticket purchasing experiences.
• Build and maintain relationships with media partners, influencers, and community organizations to enhance event visibility.

Requirements

• Bachelor's degree in Marketing, Communications, or a related field.
• Minimum of 5 years of experience in marketing, with a specific focus on event marketing within the arts and entertainment sector .
• Proven ability to develop and execute successful multi-channel marketing campaigns.
• Strong understanding of digital marketing tools, social media platforms, and analytics.
• Excellent written and verbal communication skills, with a talent for crafting persuasive copy.
• Demonstrated ability to manage budgets and track marketing ROI effectively.

Benefits

• Competitive annual salary with attractive bonus structures.
• Comprehensive medical, dental, and vision insurance.
• Flexible working hours and a remote-first work environment.
• Professional development budget for courses and conferences.
• Opportunity to work on high-profile and diverse entertainment events.