Marketing Manager, Entertainment

The Daily Wire, LLC; Nashville (TN); On-site; USD 120,000 - 180,000; Full time

Job summary

Daily Wire seeks a Marketing Manager, Entertainment to drive full-funnel campaigns across film, TV, streaming, and live events. You will translate strategy into actionable plans, write strategic briefs, and partner with creative teams to produce breakthrough assets.

In this role you will oversee audience growth, optimize campaigns across digital channels, and report on ticket sales and subscriptions while leveraging direct-to-consumer and streaming know-how to maximize lifetime value.

Qualifications

• 7-10+ years of marketing experience, preferably in entertainment
• Experience marketing entertainment content (film, television, streaming, live events)
• Proven success executing full-funnel campaigns with measurable outcomes
• Strong understanding of direct-to-consumer and subscription models
• Excellent communication and project management skills

Responsibilities

• Lead development and execution of full-funnel marketing campaigns across film, television, streaming, and live events
• Translate high-level strategies into actionable campaign plans driving awareness and conversion
• Write clear creative briefs outlining objectives, audience, messaging, and success metrics
• Partner with creative teams to develop compelling campaign assets
• Drive audience growth and engagement across digital channels
• Manage campaign timelines, calendars, and cross-functional workflows
• Monitor performance metrics and optimize for improved results
• Track conversion metrics such as ticket sales and subscriptions
• Apply direct-to-consumer and subscription-based models to growth and retention
• Stay current on entertainment trends and competitive campaigns
• Collaborate with content, creative, production, and growth teams for alignment

Skills

Marketing strategy

Campaign execution

Cross-functional collaboration

Data-driven decision making

Digital analytics

Education

Bachelor's degree in Marketing/Communications or related field

Job description

The Daily Wire is seeking a Marketing Manager, Entertainment to lead the execution of high-impact marketing campaigns across our growing entertainment portfolio, including film, television, streaming, and live events. This role is responsible for translating high-level strategy into actionable, full-funnel campaigns that drive audience growth, engagement, and conversion. The ideal candidate thrives at the intersection of creativity and performance—bringing strong executional discipline, data-driven decision-making, and cross-functional collaboration to ensure successful launches and sustained momentum for our entertainment properties.

Primary Responsibilities

• Lead development and execution of full-funnel marketing campaigns across film, television, streaming, and live events—from concept through launch and optimization
• Translate high-level marketing strategies into actionable campaign plans that drive awareness, engagement, and conversion
• Write clear, strategic creative briefs outlining objectives, audience, messaging, and success metrics
• Partner with creative teams to develop compelling, breakthrough campaign assets
• Drive audience growth and engagement across digital channels, including social, email, and distribution platforms
• Manage campaign timelines, marketing calendars, and cross-functional workflows to ensure on-time execution
• Monitor campaign performance, analyze key metrics, and continuously optimize for improved results
• Track and report on conversion metrics such as ticket sales, subscriptions, and customer acquisition
• Apply expertise in direct-to-consumer and subscription-based models to drive growth, retention, and lifetime value
• Stay current on entertainment trends, audience behaviors, and competitive campaigns to inform strategy
• Collaborate cross-functionally with content, creative, production, and growth teams to ensure alignment across all initiatives

Experience & Requirements

• 7-10+ years of experience
• Background in Marketing, Communications, Media, or a related field preferred
• Experience marketing entertainment content (film, television, streaming, or live events)
• Proven success executing full-funnel campaigns that drive measurable business outcomes (e.g., ticket sales, subscriptions)
• Strong understanding of direct-to-consumer and subscription-based business models
• Demonstrated ability to manage multiple workstreams from strategy through execution
• Experience writing creative briefs and leading cross-functional campaign development
• Strong analytical skills with the ability to interpret performance data and optimize campaigns
• Excellent communication, organization, and project management skills
• Preferred: Experience in a studio, streaming platform, or similar media environment

To learn more about Daily Wire, please visit the following Daily Wire Facebook and YouTube page links:

Daily Wire

Daily Wire Facebook

Daily Wire YouTube

Daily Wire X

PragerU

Daily Wire provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

Please Note: Daily Wire participates in E-Verify and performs background checks on all new hires. We will provide the Social Security Administration (SSA) and if necessary, the Department of Homeland Security (DHS), with information from each new employee’s form I-9 to confirm work authorization. Thank you!

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