Marketing Manager, Entertainment

The Daily Wire; Nashville (TN); On-site; USD 70,000 - 90,000; Full time

Job summary

A leading media company is seeking a Marketing Manager to drive high-impact marketing campaigns across its entertainment portfolio, including film and television. The ideal candidate will have a background in Marketing or Communications and experience in marketing entertainment content. Responsibilities include developing actionable campaign plans, managing timelines, and optimizing performance metrics. Strong analytical and project management skills are essential for success in this role, along with a passion for entertainment trends.

Qualifications

• Experience marketing entertainment content (film, television, streaming, or live events).
• Strong understanding of direct-to-consumer and subscription-based business models.
• Proven success executing full-funnel campaigns that drive measurable business outcomes.

Responsibilities

• Lead development and execution of full-funnel marketing campaigns across film, television, streaming, and live events.
• Translate high-level marketing strategies into actionable campaign plans.
• Monitor campaign performance, analyze key metrics, and continuously optimize for improved results.

Skills

Analytical skills

Project management

Communication skills

Creativity

Education

Background in Marketing, Communications, Media, or a related field

Job description

The Daily Wire is seeking a Marketing Manager, Entertainment to lead the execution of high-impact marketing campaigns across our growing entertainment portfolio, including film, television, streaming, and live events. This role is responsible for translating high-level strategy into actionable, full-funnel campaigns that drive audience growth, engagement, and conversion. The ideal candidate thrives at the intersection of creativity and performance—bringing strong executional discipline, data-driven decision-making, and cross-functional collaboration to ensure successful launches and sustained momentum for our entertainment properties.

Primary Responsibilities

• Lead development and execution of full-funnel marketing campaigns across film, television, streaming, and live events—from concept through launch and optimization
• Translate high-level marketing strategies into actionable campaign plans that drive awareness, engagement, and conversion
• Write clear, strategic creative briefs outlining objectives, audience, messaging, and success metrics
• Partner with creative teams to develop compelling, breakthrough campaign assets
• Drive audience growth and engagement across digital channels, including social, email, and distribution platforms
• Manage campaign timelines, marketing calendars, and cross-functional workflows to ensure on-time execution
• Monitor campaign performance, analyze key metrics, and continuously optimize for improved results
• Track and report on conversion metrics such as ticket sales, subscriptions, and customer acquisition
• Apply expertise in direct-to-consumer and subscription-based models to drive growth, retention, and lifetime value
• Stay current on entertainment trends, audience behaviors, and competitive campaigns to inform strategy
• Collaborate cross-functionally with content, creative, production, and growth teams to ensure alignment across all initiatives

Experience & Requirements

• Background in Marketing, Communications, Media, or a related field preferred
• Experience marketing entertainment content (film, television, streaming, or live events)
• Proven success executing full-funnel campaigns that drive measurable business outcomes (e.g., ticket sales, subscriptions)
• Strong understanding of direct-to-consumer and subscription-based business models
• Demonstrated ability to manage multiple workstreams from strategy through execution
• Experience writing creative briefs and leading cross-functional campaign development
• Strong analytical skills with the ability to interpret performance data and optimize campaigns
• Excellent communication, organization, and project management skills

Daily Wire provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training. Please note: Daily Wire participates in E-Verify and performs background checks on all new hires. We will provide the Social Security Administration (SSA) and, if necessary, the Department of Homeland Security (DHS), with information from each new employee’s form I-9 to confirm work authorization.

CALIFORNIA APPLICANT PRIVACY NOTICE: We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.