Marketing Manager - Digital & Offline Growth Lead

Weekday; Malad City (ID); On-site; USD 7,400 - 13,000; Full time

Job summary

Weekday is seeking a Marketing Manager to spearhead end-to-end marketing strategies, blending digital initiatives with high-impact offline campaigns. You will drive planning, execution, and optimization of ATL and BTL activations, collaborating with creative, media, and sales teams to craft cohesive brand narratives.

You will manage budgets, analyse performance metrics, and present insights to senior leadership in a fast-paced environment, staying ahead of market trends and growth opportunities.

Qualifications

• 3+ years of marketing management experience.
• Strong experience in digital and offline campaigns.
• Proven ability to analyse campaigns and drive KPI results.
• Excellent communication and leadership skills.

Responsibilities

• Develop and execute integrated marketing strategies across digital, ATL and BTL channels.
• Manage digital ad platforms to achieve KPI targets.
• Plan, coordinate and monitor offline activations and events.
• Analyze campaign data, produce reports and optimize campaigns.
• Oversee budgets, forecasting and cost efficiency.
• Lead cross-functional teams across creative, media and sales.
• Build relationships with external agencies and media partners.
• Stay updated on marketing trends and practices.
• Conduct market research to inform strategy and growth.
• Mentor junior marketing staff and foster collaboration.

Skills

Digital marketing

Multi-channel campaigns

Analytics tools

Budget management

Leadership

Communication

Tools

Google Ads

Facebook Ads

LinkedIn Ads

Programmatic

Job description

Weekday is seeking a Marketing Manager to spearhead end-to-end marketing strategies, blending digital initiatives with high-impact offline campaigns. You will drive planning, execution, and optimization of ATL and BTL activations, collaborating with creative, media, and sales teams to craft cohesive brand narratives.

You will manage budgets, analyse performance metrics, and present insights to senior leadership in a fast-paced environment, staying ahead of market trends and growth opportunities.