Marketing Manager, Demand Generation

PrimeRevenue, Inc; Georgia (VT); Hybrid; USD 80,000 - 110,000; Full time

Job summary

A leading company is seeking a Demand Generation Marketing Manager to drive multi-channel marketing campaigns. This hybrid role involves hands-on campaign management, ABM strategy, and collaboration with internal teams. The ideal candidate will have extensive experience in demand generation and marketing tools, contributing to the company's growth and success.

Benefits

Competitive pay and bonuses

Employer-paid healthcare insurance for employee, spouse AND dependents

25 days paid time off / year

Equity program

Parental and caregiver leave programs

Retirement programs and employer contributions

Qualifications

• 5+ years of experience in demand generation, ABM, or email marketing.
• Proven expertise in campaign execution and optimization.

Responsibilities

• Lead multi-channel demand generation efforts focused on ABM and email marketing.
• Analyze campaign performance to provide actionable insights.

Skills

English

Collaboration

Analytical Skills

Education

Bachelor’s degree in marketing

Tools

HubSpot

Salesforce

SalesLoft

6Sense

ZoomInfo

Tableau

Pendo

Job description

ARE YOU READY TO WORK AT PRIMEREVENUE?

The Demand Generation Marketing Manager drives the development, execution, and optimization of multi-channel marketing campaigns that generate high-quality MQLs, leading to SQLs and SALs. This role encompasses hands-on campaign management, ABM strategy, email marketing, and collaboration with agencies and internal teams.

Candidates may be based in Prague, CZ or Atlanta, GA. This is a hybrid in-office position, working 3 days per week in the local office.

PRIMEREVENUE PERKS:

• Competitive pay and bonuses
• Employer-paid healthcare insurance for employee, spouse AND dependents
• 25 days paid time off / year
• Equity program
• Parental and caregiver leave programs
• Retirement programs and employer contributions
• + more!

WHAT YOU GET TO DO

• Cross-Channel Campaign Strategy & Execution: Lead multi-channel demand generation efforts, with a primary focus on ABM and email marketing, while collaborating on paid media strategy and execution with external agencies.
• Event Marketing Collaboration: Support event marketing initiatives, ensuring alignment with overall demand generation strategy and maximizing opportunities for lead generation and ABM engagement.
• Hands-On Campaign Execution: Execute email marketing and ABM campaigns end-to-end, including copywriting, HTML email design, platform management, and performance analysis.
• Demand Generation Reporting & Insights: Analyze campaign performance across channels to provide actionable insights. Collaborate with the sales team to align metrics with broader company goals.
• Audience Segmentation & Data Management: Develop and refine audience segmentation strategies to enable personalized outreach. Partner with internal teams to maintain data hygiene across the tech stack.
• Collaborative Campaign Planning: Work closely with sales, BDRs, and agencies to align marketing strategies with sales objectives and ensure campaigns deliver measurable results.
• Technology Management: Leverage the existing MarTech stack—including 6Sense, HubSpot, SalesLoft, Salesforce, and ZoomInfo—to execute campaigns and identify opportunities for optimization.
• Influence Budget Strategy: Propose innovative campaign ideas and collaborate with leadership on strategies that influence resource allocation and investment decisions.

WHAT ARE WE LOOKING FOR?

• Bachelor’s degree in marketing, business, or a related field (or equivalent experience).
• 5+ years of experience in demand generation, ABM, or email marketing, with proven expertise in campaign execution and optimization.
• English speaking (C1 level)
• Hands-on experience with marketing tools such as HubSpot, Salesforce, SalesLoft, 6Sense, ZoomInfo, Tableau, and Pendo.
• Strong proficiency in creating and managing segmented campaigns, with a focus on data accuracy and audience targeting.
• Familiarity with email marketing best practices and ability to design emails using HTML.
• Exceptional collaboration skills, with a proven ability to partner effectively with sales teams, agencies, and cross-functional stakeholders.
• Strong analytical skills, with experience turning data insights into actionable strategies.
• Experience with event marketing or supporting event-driven lead generation initiatives, preferred.

WHAT IS PRIMEREVENUE ABOUT:

Established in 2003, PrimeRevenue is the leader in working capital financial technology solutions. PrimeRevenue has the largest and most diverse global funding network of more than100funding partners. Supporting30+ currencieson a single cloud-based, multi-lingual, cross-border network, PrimeRevenue facilitates a volume of more than$250 billionin payment transactions per year.

Offering working capital solutions for both accounts payable and accounts receivable, PrimeRevenue is the only supply chain finance provider offering hands-on,24/7global support and patent-pending technology.

This ensures our clients see more cash, faster, while ensuring sustainable cash flow gains year-over-year. With nearly200employees in offices around the globe, PrimeRevenue has a diverse, multi-lingual team that is quickly growing.

Oursmart,hungry,andhumbleTEAM is dedicated to our values,PRIDE + Integrity. Performance, Respect, Innovation, Diversity, Excellence and Integrity are engrained in our culture and are integrated into everything we do — which ensures we deliver outstanding results for clients.

Our multicultural workplaces offer outstanding opportunities for professional and personal development. Like most successful companies, you’ll find people who are highly intelligent, motivated, fun-loving and above all, ethical. At PrimeRevenue, you will work with a great TEAM that is pursuing a massive overall opportunity.