Marketing Manager, Customer Growth & Digital Campaigns

Zeiss Group; Gloucester Township (NJ); On-site; USD 82,000 - 103,000; Full time

Benefits offered by this job

Medical plans

Retirement savings plan

Paid time off

Job summary

ZEISS seeks a Marketing Manager, Customer Marketing to develop and optimize integrated digital campaigns that raise brand awareness, drive demand, and deepen customer engagement across digital channels. You will lead digital media, social channels, marketing automation, and content development to support growth objectives.

You will collaborate with Marketing, Sales, Product Management, and external partners, manage lead generation initiatives, and ensure brand consistency.

Qualifications

• 7+ years of marketing experience with content creation and strategy
• Bachelor's degree in a related field
• Comprehensive knowledge of digital marketing principles and multi-channel campaigns
• Experience with marketing automation and CRM platforms including Salesforce Marketing Cloud
• Experience managing paid digital media campaigns across Google Ads and social platforms
• Strong knowledge of social media management, content strategy, publishing and engagement
• Excellent writing, storytelling and editorial calendar management
• Strong analytical skills to interpret campaign data and optimize ROI
• Ability to manage multiple initiatives in a fast-paced environment
• Excellent communication and cross-functional collaboration skills
• Brand compliance and consistent messaging across channels

Responsibilities

• Develop, execute, and optimize integrated digital marketing campaigns across multiple channels
• Manage end-to-end campaign planning, calendars, promotions, performance monitoring and optimization
• Create and publish engaging content across digital channels aligned with brand standards
• Oversee digital and social media strategy across Google, Facebook, Instagram, LinkedIn, YouTube and TikTok
• Develop executive and corporate content calendars including LinkedIn thought leadership
• Create content for Salesforce Marketing Cloud campaigns, including journey creation and email marketing
• Collaborate with Marketing, Sales, Product Management and partners on assets and messaging
• Monitor campaign performance with analytics tools and provide actionable insights
• Coordinate digital lead generation, nurture campaigns and customer communications
• Ensure compliance with branding, best practices and regulatory requirements
• Collaborate with Global Marketing, agencies and vendors as needed
• Follow safety standards and report concerns to leadership

Skills

Marketing strategy

Content creation

Campaign management

Analytics & ROI optimization

Project management

Communication

Education

Bachelor's degree in Marketing or related field

Tools

Salesforce Marketing Cloud

Google Ads

Facebook Ads

Instagram Ads

LinkedIn Ads

YouTube Ads

TikTok Ads

Job description

ZEISS seeks a Marketing Manager, Customer Marketing to develop and optimize integrated digital campaigns that raise brand awareness, drive demand, and deepen customer engagement across digital channels. You will lead digital media, social channels, marketing automation, and content development to support growth objectives.

You will collaborate with Marketing, Sales, Product Management, and external partners, manage lead generation initiatives, and ensure brand consistency.