Customer Marketing Lead — Digital Campaigns & Engagement

Zeiss Group in; Gloucester Township (NJ); On-site; USD 82,000 - 103,000; Full time

Benefits offered by this job

Medical plans

Retirement savings plan

Paid time off

Performance Bonus

Job summary

ZEISS Vision Care seeks a Marketing Manager to lead integrated digital campaigns, content strategy, and social media across channels. You will drive brand awareness, demand generation, and customer engagement while ensuring consistent messaging and measurable ROI.

You will collaborate with Marketing, Sales, Product Management, and external partners, using Salesforce Marketing Cloud to nurture journeys and optimize performance. Hybrid work is possible.

Qualifications

• 7+ years of marketing experience with content creation & strategy preferred.
• Comprehensive knowledge of digital marketing principles across channels.
• Experience planning, executing, and optimizing integrated campaigns.
• Proficiency with marketing automation and CRM platforms including Salesforce Marketing Cloud.
• Experience managing paid digital media campaigns across Google Ads and social channels.
• Strong knowledge of social media management and content strategy.
• Excellent writing and storytelling skills for diverse audiences.
• Ability to manage multiple projects with tight deadlines.

Responsibilities

• Develop, execute, and optimize integrated digital marketing campaigns across multiple channels.
• Manage end-to-end campaign planning, calendars, promotions, and performance monitoring.
• Create and publish engaging digital content aligned with brand standards and objectives.
• Oversee digital and social media strategy including publishing, ads, listening, and engagement.
• Develop executive and corporate content calendars including LinkedIn governance.
• Create content for Salesforce Marketing Cloud workflows and journeys.
• Collaborate with Marketing, Sales, Product Management, and external partners.
• Monitor performance with analytics tools and provide optimization insights.
• Lead digital lead generation efforts through campaigns and nurturing activities.
• Ensure compliance with branding, digital best practices, and regulatory requirements.
• Coordinate with Global Marketing, agencies, and vendors as needed.
• Uphold safety standards and report concerns to leadership.

Skills

Digital marketing strategy

Campaign management

Content marketing

Email marketing

Paid media

Social media marketing

Analytics & ROI optimization

Cross-functional collaboration

Education

Bachelor's degree in related field

Tools

Salesforce Marketing Cloud

Google Ads

Social media platforms management tools

Job description

ZEISS Vision Care seeks a Marketing Manager to lead integrated digital campaigns, content strategy, and social media across channels. You will drive brand awareness, demand generation, and customer engagement while ensuring consistent messaging and measurable ROI.

You will collaborate with Marketing, Sales, Product Management, and external partners, using Salesforce Marketing Cloud to nurture journeys and optimize performance. Hybrid work is possible.