Customer Marketing Lead: Digital Growth & Content

Carl Zeiss Vision, Inc.

Gloucester Township (NJ)

On-site

USD 82,000 - 103,000

Full time

11 days ago

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Benefits offered by this job

Performance Bonus

Medical plans

Retirement savings plan

Paid time off

Job summary

ZEISS Vision Care is seeking a Marketing Manager, Customer Marketing to drive integrated digital campaigns and compelling content that elevates the brand and engages customers. You will own end-to-end marketing programs, collaborate with cross-functional teams, and optimize for growth across multiple channels.

The role requires 7+ years in marketing, strong digital and CRM experience, and a track record of delivering data-driven results.

Qualifications

7+ years of marketing experience with content creation & strategy
Bachelor's degree in a related field
Strong knowledge of digital marketing principles including campaign management & social media
Experience planning, executing, and optimizing integrated digital campaigns across channels
Proficiency with Salesforce Marketing Cloud and marketing automation
Experience managing paid digital media campaigns (Google Ads, social platforms)
Strong social media management, content strategy, publishing, and engagement
Excellent written and verbal communication, collaboration across teams
Ability to manage multiple projects with deadlines and make data-driven decisions

Responsibilities

Develop, execute, and optimize integrated digital marketing campaigns across multiple channels.
Manage end-to-end digital campaign planning, calendars, promotions, and optimization.
Create and publish engaging digital content aligning with brand standards and objectives.
Oversee digital and social media strategy across Google, Facebook, LinkedIn, YouTube, Instagram, TikTok.
Develop content calendars for executive communications and thought leadership.
Create content for Salesforce Marketing Cloud campaigns, including customer journeys and emails.
Collaborate with Marketing, Sales, Product, and external partners on messaging and assets.
Monitor performance using analytics, provide insights and actionable optimizations.
Lead generation efforts through coordinated campaigns, nurturing, and communications.
Ensure compliance with branding, best practices, and regulatory requirements.